Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. How To 301 Redirect .html pages

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How To 301 Redirect .html pages

    Intermediate & Advanced SEO
    2
    4
    16049
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • MyNet
      MyNet last edited by

      I need to redirect a page/URL that is purely .html to a new location.  I don't know how to do this.  All the redirects I can find are for server side code pages .php/.aspx etc.  From my understanding I can't put a server side redirect in a .html file.  I am hosting on a microsoft server, however the new page I am redirecting to is .php.  I am running some WordPress (.php) files on the server.  I need to make it redirect before the old page loads so visitors don't start reading something that is about to get redirected Can someone please help me?

      1 Reply Last reply Reply Quote 0
      • ShaMenz
        ShaMenz @MyNet last edited by

        Hi again,

        A 301 redirect is an instruction given to the server which tells it which page to send the request to.

        If you were using an Apache server, you would create a .htaccess file with the lines of code in it to create the redirect.

        With a Windows server you should have access to what is effectively a server management console that you can log into. In this console, within the Internet Services Manager, you basically choose the options which create the redirect within the server for you.

        It does not matter whether your pages are .html or .php ...the process is the same according to which server setup you are dealing with.

        I think perhaps you are confusing a 301 redirect with a redirect script which can be placed in the head of a document. This latter is not a great option for a number of reasons ...most notably that it does not allow link value to flow to the new page and also will not tell the search engine to de-index the old page and replace it with the new.

        Hope that helps,

        Sha

        1 Reply Last reply Reply Quote 0
        • MyNet
          MyNet @ShaMenz last edited by

          Hi Sha,

          Thank you for answering.  I actually ran across the example you provided.  However that example lists the code to put in various server-side technology pages.  For example it lists the script to put in a .php page or a .aspx page.  Since my old pages that need to be redirected are .html I didn't think these would work.  For example, let say my old page is page.html and I put this 301 redirect script on a page called page.php and upload it to the server.  Google will not see page.php and page.html as the same page and therefore will not redirect the right page.  This is my understanding please correct me if I am wrong.

          PS.  I don't understand the directions for the IIS redirect your link mentions.  I don't know what it means by "internet services manager", therefore I don't know how to follow its directions.  That could be the answer to my problem, I just don't know how to follow it.

          Thanks

          ShaMenz 1 Reply Last reply Reply Quote 0
          • ShaMenz
            ShaMenz last edited by

            Hi MyNet,

            The 301 redirect must be created on the originating server as it needs to intercept the request and send it to the new location.

            Since you say that you are hosting on a microsoft server, I am thinking that you need the method for creating a 301 redirect on a IIS server.

            You will find these instructions on this quick reference page for creating 301's.  This page actually provides instructions and/or code examples for about every situation you could think of...just choose the one you need. (you should check with your ISP to make sure that you know which suits your situation)

            Hope that helps,

            Sha

            MyNet 1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • amag

              Would You Redirect a Page if the Parent Page was Redirected?

              Hi everyone! Let's use this as an example URL: https://www.example.com/marvel/avengers/hulk/ We have done a 301 redirect for the "Avengers" page to another page on the site. Sibling pages of the "Hulk" page live off "marvel" now (ex: /marvel/thor/ and /marvel/iron-man/). Is there any benefit in doing a 301 for the "Hulk" page to live at /marvel/hulk/ like it's sibling pages? Is there any harm long-term in leaving the "Hulk" page under a permanently redirected page? Thank you! Matt

              Intermediate & Advanced SEO | | amag
              0
            • Jes-Extender-Australia

              Htaccess - Redirecting TAG or Category pages

              Hello Fellow Moz's, We have an issue redirecting some /TAG and /Category pages to inner pages. As an example we use: RedirectMatch 301 /category/Sample-Category(.*) https://OurDomain.com.au/New-Page//$1 That works well. The issue is we have other categories and tags that are named similar to /Sample-Category As an example, if we try to redirect /Sample-Category-1 to /New-Page-1 - it will not work, and redirects to /New-Page I assume this is because /Sample-Category is already being redirected, so anything after /Sample-Category like -1 or -2 or -3 etc, will not be recognized. Anyone know of a workaround?

              Intermediate & Advanced SEO | | Jes-Extender-Australia
              0
            • MJTrevens

              Will 301 Redirects Slow Page Speed?

              We have a lot of subdomains that we are switching to subfolders and need to 301 redirect all the pages from those subdomains to the new URL. We have over 1000 that need to be implemented. So, will 301 redirects slow the page speed regardless of which URL the user comes through? Or, as the old urls are dropped from Google's index and bypassed as the new URLs take over in the SERPs, will those redirects then have no effect on page speed? Trying to find a clear answer to this and have yet to find a good answer

              Intermediate & Advanced SEO | | MJTrevens
              0
            • vtmoz

              Does removal of internal redirects(301) help in SEO

              I am planning to completely remove 301 redirects manually by replacing such links with actual live pages/links. So there will be no redirects internally in the website. Will this boost our SEO efforts? Auto redirects will be there for incoming links to non-existing pages. Thanks, Satish

              Intermediate & Advanced SEO | | vtmoz
              0
            • BrandBuilder

              New Site (redesign) Launched Without 301 Redirects to New Pages - Too Late to Add Redirects?

              We recently launched a redesign/redevelopment of a site but failed to put 301 redirects in place for the old URL's. It's been about 2 months. Is it too late to even bother worrying about it at this point? The site has seen a notable decrease in site traffic/visits, perhaps due to this issue. I assume that once the search engines get an error on a URL, it will remove it from displaying in search results after a period of time. I'm just not sure if they will try to re-crawl those old URLs at some point and if so, it may be worth it to have those 301 redirects in place. Thank you.

              Intermediate & Advanced SEO | | BrandBuilder
              0
            • alecfwilson

              For URLs that require login, should our redirect be 301 or 302?

              We have a login required section of our website that is being crawled and reporting as potential issues in Webmaster Tools. I'm not sure what the best solution to this is - is it to make URLs requiring a login noindex/nocrawl? Right now, we have them 302 redirecting to the login page, since it's a temporary redirect, it seems like it isn't the right solution. Is a 301 better?

              Intermediate & Advanced SEO | | alecfwilson
              0
            • DA2013

              How do you 301 redirect URLs with a hashbang (#!) format? We just lost a ton of pagerank because we thought javascript redirect was the only way! But other sites have been able to do this – examples and details inside

              Hi Moz, Here's more info on our problem, and thanks for reading! We’re trying to Create 301 redirects for 44 pages on site.com. We’re having trouble 301 redirecting these pages, possibly because they are AJAX and have hashbangs in the URLs. These are locations pages. The old locations URLs are in the following format: www.site.com/locations/#!new-york and the new URLs that we want to redirect to are in this format: www.site.com/locations/new-york We have not been able to create these redirects using Yoast WordPress SEO plugin v.1.5.3.2. The CMS is WordPress version 3.9.1 The reason we want to 301 redirect these pages is because we have created new pages to replace them, and we want to pass pagerank from the old pages to the new. A 301 redirect is the ideal way to pass pagerank. Examples of pages that are able to 301 redirect hashbang URLs include http://www.sherrilltree.com/Saddles#!Saddles and https://twitter.com/#!RobOusbey.

              Intermediate & Advanced SEO | | DA2013
              0
            • lcourse

              Is it a problem to use a 301 redirect to a 404 error page, instead of serving directly a 404 page?

              We are building URLs dynamically with apache rewrite.
              When we detect that an URL is matching some valid patterns, we serve a script which then may detect that the combination of parameters in the URL does not exist. If this happens we produce a 301 redirect to another URL which serves a 404 error page, So my doubt is the following: Do I have to worry about not serving directly an 404, but redirecting (301) to a 404 page? Will this lead to the erroneous original URL staying longer in the google index than if I would serve directly a 404? Some context. It is a site with about 200.000 web pages and we have currently 90.000 404 errors reported in webmaster tools (even though only 600 detected last month).

              Intermediate & Advanced SEO | | lcourse
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.