Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to get more page impressions?
-
I'm wondering about one of our web-projects. There's a lot of good interesting content but the statistics of page impressions don't make me very happy. Each user is visiting just 1,5 sites per visit. That's really not much.
We have other (similar) projects where this problem does not exist, where user are visiting a lot more sites per visit.
I have no idea what could be the reason for it.
Do you know / use some tricks to get more page impressions?
Thank you, Sally
-
I would love to have you a look but but I cannot name the URL because this project is an external one and the client does not want that. Thank you anyway
-
We get traffic from adwords and organic search 89 % from linked pages 7% and directly 4%
-
Given that you've said your ultimate aim is for users to purchase things from your affiliates shop, you are really measuring the wrong thing by measuring page impressions.
Imagine a scenario where all users arrive to your site at an article page. At the end of the article page there is a link to buy a product. This link takes the user to your affiliates shop where he/she then buys a product. The user has visited exactly one page on your site (1 page impression) and earned you £x in revenue.
The above example would be more valuable to your business then say if they landing at the same article page, read 5 other related articles and then purchased nothing.
If the website makes money through selling affiliate products, you probably want to be measuring the number of sale made vs. the total number of unique visitors (conversion rate) or the number of pages a visitor reads before purchasing from you.
Don't measure the wrong statistic. make sure you know what you are trying to achieve and measure that!
-
Where do you get your traffic from is also important- make sure the content relates to what they are looking for
Also we really need to see the site to know whats wrong
-
Can you add your URL so I can have a look please? It will be much easier to tell you a little more about what is going on.
Regards,
Andy
-
1. Add tags to each article that link off to related content (an easy way is to just have it link to your site search results for that tag)
2. Increase internal linking in the content of your articles to other pages on your site to coax users into reading more.
3. Include "related pages" or something similar at the end of every piece of content published on your site.
4. Add "popular pages" to the sidebar to catch people who might simply find your most popular information interesting.
-
Thank you for your propositions!
-
My boss ist basing a lot on page impressions... But what the customers really have to do is to buy things in the shop of our affiliate partner.
-
It's about health and wellness and we have an affiliation with a online farmacy. So there's a shop and there's a big area just for information
-
You shouldn't base anything off of impressions... What do you really want your customers doing?
-
"a lot more sites per visit" - I assume you mean pages per visit?
Don't rely on tricks like splitting the articles up over many short pages to increase your page views. You're only annoying your readers.
Instead focus on creating more and better content! There is no substitute for great topical content to keep visitors on your site!
In addition:
- show related articles/products below the article
- allow comments on your content
- allow reviews on your content
- add video and images to your content
-
what type of site do you have?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Massive unexplained organic traffic drop; disappeared from Google
Hi there,
Search Behavior | | katelynroberts
Our site has experienced a huge organic traffic drop, specifically from Google. The drop occurred on Feb 19 and I've got no clue why it happened. We have not made any significant changes to the website and it doesn't look like there was an algorithm update last week. We don't have any Google penalties or indexing issues noted, and the drop isn't specific to any particular segment/region/keyword. What am I missing? Any advice or insight is super duper appreciated. Our site is a Wordpress/WooCommerice e-commerce site with a blog and long-standing #1 ranks for keywords related to our main product offering. Screen Shot 2024-02-26 at 3.12.25 PM.png
Screen Shot 2024-02-26 at 3.07.52 PM.png0 -
Strange Traffic Movements
Hi there, I'm wondering if anyone can shed some light on this... I'm working with a client whose website is experiencing some odd organic traffic patterns. See screenshot attached. As you can see, there was a sudden cliff fall about a month ago, and then it recovered (almost) entirely. Then, a month to the day later, the same thing happened again. What is the likelihood that this is a data glitch vs an algorithm thing? Any light you can shed on this would be appreciated. Thanks,
Search Behavior | | mhenshall
Marc
Screenshot 2023-08-18 at 09.37.26.png image url)0 -
Ways to Identify Popular Search Terms
Certain searches seem intuitively like they would be popular, but don't appear so in my keyword research on Moz Pro. For example, I am a therapist and would have guessed that a lot of people would be searching for "online therapy California" during this pandemic, but actually those terms are not popular. I looked at Google Trends to see if I could understand this better, but It wasn't very helpful. Any other suggestions for where to get more information when search terms you would expect to be high volume don't appear to be so?
Search Behavior | | LPantell0 -
Where are these "phantom visitors" and are they dangerous?
My Google Analytics always shows visitors on my site that do not show up with a location. They are always shown as being referred from "ads.google.com". Our service is exclusively domestic in the U.S., yet my user location map will show 1 domestic visitor, but 19 total visitors. PLease see attached linked image. Is there some sort of malware that is being exploited on my pages somewhere that these people are accessing? Is there some way of blocking them from my site? Should I? Aren't they skewing my Google Analytics results? Are they potentially dangerous? Thanks in advance for all replies. mKEjs2H.jpg
Search Behavior | | TTR10 -
Target="_blank" and referral acquisition data
Hi, Any assistance would be greatly appreciated! I have been reading up on this topic but there is some contradictory articles out there and I was hoping someone could clarify the latest practise for me. Website A links out to four of its partner websites.
Search Behavior | | AMA-DataSet
These links are using a target="_blank". When i look at the acquisition data for any of the partner websites there is zero referral data from site A.
I tested this wasn't an analytics bug by using the real time feature while clicking the partner links to see what had happened, and to also find the source, but I found that they are all being returned as a source direct. Ideally id like it to show the referrals once more for reporting purposes. Do I need to add extra google analytics parameters/functions to track the outbound links? or should this referral data be appearing correctly and it is something unrelated to the links themselves? or should I throw in the towel and drop the target blanks? Thank you in advance for your time.
Best Regards.0 -
What does lower impressions on branded terms represent?
Hey everyone! Apologise if this has been answered somewhere else, if so let me know. I work as an in-house SEO for a private healthcare company. Recently it's been a struggle to bring in consistent traffic and it's getting tougher to replicate traffic figures for the month before, let alone improve. Rankings are consistent if not improving in some areas and I've done work to maintain or improve CTR from page title and meta etc. I've been considering a few factors and making sure I'm performing the best I can be but, using both Keyword Planner and Search Console, I've noticed that search volume and impressions for our branded terms and industry specific terms like "nursing agencies" have dropped. My question is: Does this represent an industry trend and it's a case of trying to gain as much traffic from a diminishing pool? If so, this might make sense. It's worth me noting that we are a national company and recently there has been a amount of negative PR around our entire industry.
Search Behavior | | grantcole910 -
Page ranking in .com but not in .co.uk
Hi there, I tried to search the Q&A but couldn't find any answers to my issue. We have a page that is ranking #2 for the term "translation memory" in google.com, but it doesn't show in Google.co.uk. This has been like this for weeks now. We are not targeting any specific country in GWT. Does anyone know a possible explanation for this? Thank you.
Search Behavior | | SDLOnlineChannel0 -
When auditing a website, when do you decide to delete pages?
Given that the Panda algorithm includes engagement and user experience, when would you consider deleting a page that has poor engagement and conversion metrics? For example, consider a page that ranks well organically and receives (relatively) decent traffic from search. However, this page has poor engagement metrics compared to other pages on the site, does not convert visitors as well as other pages on the site, and doesn't have any external links. Would you consider deleting this page? Which metrics do you use when auditing a site and considering a web page from removal (bounce rate, average time on site, pages per visit, linking root domains, visits, revenue per visit, etc.)? Are some metrics weighed more than others? What kind of thresholds do you use? Finally, is there a situation when you would choose NOT to delete pages, even considering the above?
Search Behavior | | SAMarketing0