Trying to upload multiple keywords at a time with their different Tags. But here i can upload the keyword one by one also i am not able to associate tags with the keyword.

Hi Jay,

I would suggest you to buy the .com domain if its available. Using a country specific domain to target international market is not a good idea. If .com isn't available, you can think about buying country specific domains to target various countries.

https://moz.com/learn/seo/international-seo can help you understand more on this. Hope this helps!

Hi Jamie Booker,

Interesting point. I would like to share my points to handle it from UX and SEO perspective neatly. So, here's my understanding about your product: you have multiple product pages and their variations, say you have a product "My Product" which has 2 variations "Variation A" and "Variation B" (variation can be based on color, type etc. attributes).

Here, you can itemise these product variations and consider the following solution to handle it:

• Variation pages would be available at www.example.com/my-product/variation-a and www.example.com/my-product/variation-b respectively for "Variation A" and "Variation B" of the product "My Product".

• Make sure you have the canonical URL without the variation id/title set for your variation pages. For instance,

  for these variation pages.

• Mark one of these variations as your default product which will be available at www.example.com/my-product. For example, www.example.com/my-product will display the same content that www.example.com/my-product/variation-a will display.

This way you'll have one single URL for a product page for bots which is www.example.com/my-product and all other variation pages exist with variation identifier which will resolve customer's experience point. Also, as we're exposing only single page to bots in this case, we're neatly able to handle duplicate content penalty issue as well.

You can refer the following 2 variation URLs for the same:

• Apple iPhone 6 - Gold: http://www.flipkart.com/apple-iphone-6/p/itme8ra6fzzme5sz?pid=MOBEYHZ2VSVKHAZH
• Apple iPhone 6 - Silver: http://www.flipkart.com/apple-iphone-6/p/itme8ra6fzzme5sz?pid=MOBEYHZ2VRNZZ2J5

Hope this helps!

Hi,

Generally, people advice to use CDN for serving static content very fast on your site, that helps you improve your page speed and hence, there it adds value from SEO & UX perspective.

Now, the definition of CDN will help you understand how exactly it can help you improve your page speed. So, here you go:

"A CDN is essentially a network of geographically dispersed servers. Each CDN node (also called Edge Servers) caches the static content of a site like the images, CSS/JS files and other structural components. The majority of an end-user's page load time is spent on retrieving this content, and so it makes sense to provide these "building blocks" of a site in as many server nodes as possible, distributed throughout the world.

When a user requests your site, the node closest in proximity to user will deliver the static content, ensuring the shortest distance for the data to travel (reduced latency), therefore providing the fastest site experience."

Also, check the attached image to understand it well. Hope this helps

9tiFzvG.png

Well, 90% is way too high. As Umar mentioned here, you really need to make a content strategy first. Do a full fledge keyword & trends research before investing any time on writing the article.

While thinking about the ideal URL structure, I did consider some of the blogs (including this one by Rand: https://moz.com/blog/15-seo-best-practices-for-structuring-urls, check point #11. Attaching a screenshot as well) and websites which were doing really good with their one level static URLs.

I actually did some keyword research on user's search pattern and google suggest data. Generally, our target search term comes before ("pizza huts" in this case) the geo location, may be people search things in a different way in India. Hence, I thought of keeping the URL structure that way.

A little confused about this point though "URL, breadcrumb both should match the sequence.  If one has one sequence, and the other has a different sequence, that confuses search algorithms". Because, have seen many website doing tremendously well who're not following these principles.

U2vC1Ua.png

Thank you so much once again Sir Alan.

Well, I'm just thinking aloud here. How about putting my primary keyword in the first level instead of having this well structured URL syntax? For instance:

• www.askme.com/pizza-huts-in-saket-delhi instead of www.askme.com/dehli/saket/pizza/pizza-hut/

Here,

• The complete primary keyword (or target search string) is closer to the domain. "Closer your keywords to the domain, better it is", I heard this somewhere. Is it still true and adds any additional value?
• We don't have deep URL directory structure and our primary keyword is together too. In the well structure URL (the one you suggested), the target keyword is broken into multiple pieces & the URL directories.
• But, I'm not exposing the hierarchy/navigation-flow via URL. I hope that's okay as far as I'm handling it cleanly from the breadcrumbs and rich snippets. What's your take on this?

I know there are chances of URL conflicts. For instance, if we have an area "foo" in the city "bar" vs a city "foo bar". I'll end up having the same URL for both the cases i.e /<search-query>-in-foo-bar. There are many such edge cases, I'm on it.</search-query>

Hi Mozzers,

I'm working at AskMe.com which is a local search engine in India i.e if you're standing somewhere & looking for the pizza joints nearby, we pick your current location and share the list of pizza outlets nearby along with ratings, reviews etc. about these outlets.

Right now, our URL structure looks like www.askme.com/delhi/pizza-outlets for the city specific category pages (here, "Delhi" is the city name and "Pizza Outlets" is the category) and www.askme.com/delhi/pizza-outlets/in/saket for a category page in a particular area (here "Saket") in a city. The URL looks a little different if you're searching for something which is not a category (or not mapped to a category, in which case we 301 redirect you to the category page), it looks like www.askme.com/delhi/search/pizza-huts/in/saket if you're searching for pizza huts in Saket, Delhi as "pizza huts" is neither a category nor its mapped to any category. We're also dealing in ads & deals along with our very own e-commerce brand AskMeBazaar.com to make the better user experience and one stop shop for our customers.

Now, we're working on URL restructure project and my question to you all SEO rockstars is, what can be the best possible URL structure we can have? Assume, we have kick-ass developers who can manage any given URL structure at backend.

Thank you so much Sir Alan. I really appreciate your efforts for compiling this detailed response to my questions. Have noted down all the points along with how better I can handle them, will soon come up with a better fat footer.

I have a very meta level question. Well, I was working on dynamic footer for the website: http://www.askme.com/, you can check the same in the footer. Now, if you refresh this page and check the content, you'll be able to see a different combination of the links in every section. I'm calling it a dynamic footer here, as the values are absolutely dynamic in this case.

**Why are we doing this? **For every section in the footer, we have X number of links, but we can show only 25 links in each section. Here, the value of X can be greater than 25 as well (let's say X=50). So, I'm randomizing the list of entries I have for a section and then picking 25 elements from it i.e random 25 elements from the list of entries every time you're refreshing the page.

Benefits from SEO perspective? This will help me exposing all the URLs to bots (in multiple crawls) and will add page freshness element as well.

**What's the problem, if it is? **I'm wondering how bots will treat this as, at any time bot might see us showing different content to bots and something else to users. Will bot consider this as cloaking (a black hat technique)? Or, bots won't consider it as a black hat technique as I'm refreshing the data every single time, even if its bot who's hitting me consecutively twice to understand what I'm doing.

Hi,

Generally, people advice to use CDN for serving static content very fast on your site, that helps you improve your page speed and hence, there it adds value from SEO & UX perspective.

Now, the definition of CDN will help you understand how exactly it can help you improve your page speed. So, here you go:

"A CDN is essentially a network of geographically dispersed servers. Each CDN node (also called Edge Servers) caches the static content of a site like the images, CSS/JS files and other structural components. The majority of an end-user's page load time is spent on retrieving this content, and so it makes sense to provide these "building blocks" of a site in as many server nodes as possible, distributed throughout the world.

When a user requests your site, the node closest in proximity to user will deliver the static content, ensuring the shortest distance for the data to travel (reduced latency), therefore providing the fastest site experience."

Also, check the attached image to understand it well. Hope this helps

9tiFzvG.png

Trying to upload multiple keywords at a time with their different Tags. But here i can upload the keyword one by one also i am not able to associate tags with the keyword.

Hi Jay,

I would suggest you to buy the .com domain if its available. Using a country specific domain to target international market is not a good idea. If .com isn't available, you can think about buying country specific domains to target various countries.

https://moz.com/learn/seo/international-seo can help you understand more on this. Hope this helps!