Hi we have excellent Trustpilot reviews & want to know if we can include these in schema markup in order for the results to show in SERPs? The Trustpilot results show in PPC but not SERPs. A competitor looks to have no Trustpilot or other independent reviews but is showing 5 stars in SERPs, i also cant find any customer reviews on their site, it looks to be just coding that is driving the SERPs view? Their site is goldencharter.co.uk Any thoughts much appreciated Thanks Ash

Right now we rank on page 2 for many KWs, so should i now focus my attention on getting links to my home page to build domain authority or continue to direct links to the internal pages for specific KWs? I am about to write some articles for several good ranking sites and want to know whether to link my company name (same as domain name) or KW to the home page or use individual KWs to the internal pages - I am only allowed one link per article to my site. Thanks Ash

Hi so I have both accounts set up, I use my business g+ for sign posting my new blog posts & latest news. I have Authorship set up on my Blog and that is working fine. I am personally v much a large part of the brand, www.over50choices.co.uk and have my face on the home page and most social property, so when i do use my G+, FB & Twitter accounts, whilst they are the business accounts, its lead by me. So just what do I use my G+ Persoanl Account for? I have read that i should either share or duplicate the my updates on both accounts, but will that look like duplication? I dont have many G+ followers currently but intend to develop this in the next few months, so its important that I get this right if i am to optimise my activity? Your help appreciated. Ash