Thanks Umar

It would appear looking at the threads you provided that I cant use the Trustpilot review scores in schema mark up as they are from a 3rd party & google only allows onsite reviews to be displayed via markup................doesnt explain my competitor at Golden Charter is displaying stars in SERPs as they have no onsite reviews!

Which means that i will have to set up a separate method, which will duplicate the Trustpilot work, to capture directly reviews from customers.

Why is like never easy!!

Ash

Hi we have excellent Trustpilot reviews & want to know if we can include these in schema markup in order for the results to show in SERPs?

The Trustpilot results show in PPC but not SERPs.

A competitor looks to have no Trustpilot or other independent reviews but is showing 5 stars in SERPs, i also cant find any customer reviews on their site, it looks to be just coding that is driving the SERPs view?

Their site is goldencharter.co.uk

Any thoughts much appreciated

Thanks

Ash

Right now we rank on page 2 for many KWs, so should i now focus my attention on getting links to my home page to build domain authority or continue to direct links to the internal pages for specific KWs?

I am about to write some articles for several good ranking sites and want to know whether to link my company name (same as domain name) or KW to the home page or use individual KWs to the internal pages - I am only allowed one link per article to my site.

Thanks

Ash