Hello, I am new to the SEO world though I realize it's importance when trying to make your site noticed. I am working with a shopping cart (Pinnacle Cart)  and It has the fields to put in the data such as the meta tags, description keywords and whatnot. My problem is that I do not know how to use MOZ to strategize what keywords to use and how to populate them to the Google search engine. That said, someone told me that Descriptions for Section pages are far more important than keywords. Can anyone help or give me some insight on how to start this process? Once I have it all running, about how long will it take to propagate through Google? Thanks!