Hi Vadim,

Thanks for sharing that video! Seems to conflict with what I've been reading. But I suppose it is coming straight from the horse's mouth.

P.S. Would love your feedback based on my response to Steve!

Cheers,
Carlo

Hi Steve,

Thanks for commenting. The company provides Managed IT Support to businesses, and is looking to move into digital marketing and web design. So my original thoughts were:

• brand new domain
• subdomain
• subfolder and UI integration <-- (but this thought made me nauseous)

What do you think?

Regards,
Carlo

Hello forum!

I have a question about subdomains vs. subfolders for a new sub-brand for a company.

The company is looking at creating a sub-brand delivering a different service to the parent company. It is complimentary in a sense, but it would need a very different marketing strategy. It is not trying to 'hide' its parent brand at all, but instead would leverage the parent brand as added social proof.

I've read that creating a subdomain essentially means starting from scratch in terms of SEO, and that a subfolder would better leverage the domain authority the TLD has accrued. However, creating a subfolder does not really gel with me, as it would not in my opinion provide a good experience for visitors.

I.e. it's like running a website that sells electronics and having a subfolder marketing IT support services.

Yes, there is some synergy-- but it can also lead to visitor confusion.

I'd love your opinions on this!

Carlo

Hey all,

I've been thinking about the pros and cons of case study formats (On-page vs. PDF), and was curious to see what you all think.

An on-page case study is crawled by search engines and has fewer barriers in terms of visibility.

The only pros I can think of for a downloadable case study (with no opt-in) is that it's less likely to be plagiarised (generally a low priority) and can have a custom design that may not fit with your website's look and feel without clashing. Also, I suppose it makes it easier for visitors to save the PDF for future reference.

Have I missed anything? Do you have a preference? Keen to hear which you prefer, and why. Let's brainstorm!

Cheers,
Carlo

Hi Justin,

Off the top of my head, there are three ways you can approach this. Ron covered one of them-- a combination of creating funnels within Google Analytics and filtering by traffic source is one way of doing this.

Another way is using Google Analytics Attribution Modelling. Here's a Google page explaining Attribution Modelling.

The third way is using a paid service like KissMetrics (no affiliation).

Hope that helps.

Carlo

Hey all,

I've been thinking about the pros and cons of case study formats (On-page vs. PDF), and was curious to see what you all think.

An on-page case study is crawled by search engines and has fewer barriers in terms of visibility.

The only pros I can think of for a downloadable case study (with no opt-in) is that it's less likely to be plagiarised (generally a low priority) and can have a custom design that may not fit with your website's look and feel without clashing. Also, I suppose it makes it easier for visitors to save the PDF for future reference.

Have I missed anything? Do you have a preference? Keen to hear which you prefer, and why. Let's brainstorm!

Cheers,
Carlo