Hey all,

I've been thinking about the pros and cons of case study formats (On-page vs. PDF), and was curious to see what you all think.

An on-page case study is crawled by search engines and has fewer barriers in terms of visibility.

The only pros I can think of for a downloadable case study (with no opt-in) is that it's less likely to be plagiarised (generally a low priority) and can have a custom design that may not fit with your website's look and feel without clashing. Also, I suppose it makes it easier for visitors to save the PDF for future reference.

Have I missed anything? Do you have a preference? Keen to hear which you prefer, and why. Let's brainstorm!

Cheers,
Carlo