Latest posts made by Casey_Meraz
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RE: Local SEO: Links with the citations so should I slow down?
Bob,
Thanks for the feedback! I hope you find great success in local SEO! One side note is that services like Yext will submit 40+ instantaneously with no harmful effects. That's just an interesting data point since if you're doing them by hand there's no way you could ever do that In the same amount of time!
Yes, building citations is not the most exciting task in the world. However a lot of times you will see the added benefit of gaining new customers through the other sites where your business is listed. Good luck and keep the data consistent.
posted in Image & Video Optimization
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RE: Local SEO: Links with the citations so should I slow down?
The new NAP is actually NAP+W (W meaning website). That's what they're teaching at local U Advanced and I agree. Basically wherever you have a citation you should try to get a link. Everywhere you have a link you can also try to get a citation.
Many citation sources will give you a no follow link but having a mixture of follow and no follow links is natural and good. When you add these citations it may take a while for them to get indexed too. Many of these directories are huge and put your listing deep within them. Long story short... If you are building citations manually (even using the Roboform method in my Moz Post to speed it up) you should have nothing to worry about.
You will be surprised to see how long some citations take to get indexed and then how long they will take to help you. Don't forget to submit your listing to the major data aggregates like Axciom, Localeze, Infogroup etc.
posted in Image & Video Optimization
Best posts made by Casey_Meraz
-
RE: Local SEO: Links with the citations so should I slow down?
The new NAP is actually NAP+W (W meaning website). That's what they're teaching at local U Advanced and I agree. Basically wherever you have a citation you should try to get a link. Everywhere you have a link you can also try to get a citation.
Many citation sources will give you a no follow link but having a mixture of follow and no follow links is natural and good. When you add these citations it may take a while for them to get indexed too. Many of these directories are huge and put your listing deep within them. Long story short... If you are building citations manually (even using the Roboform method in my Moz Post to speed it up) you should have nothing to worry about.
You will be surprised to see how long some citations take to get indexed and then how long they will take to help you. Don't forget to submit your listing to the major data aggregates like Axciom, Localeze, Infogroup etc.
posted in Image & Video Optimization
Blog Posts
3/28/2017
It's very clear that spam tactics in Google's local results are earning higher rankings. In this post, we identify exactly what spammers are doing to get ahead, what they can get away with, and what you can do to fight back against the problem plaguing local results.
2/23/2017
There's a whole world of possibilities beyond the local 3-pack to explore. Broaden your horizons beyond your existing local SEO strategies to come out on top this year.
8/16/2016
Google's ever-changing nature means that local search is constantly changing and evolving, too. Take a look at the current state of local SEO & what you should be doing to get (or stay) on top.
11/10/2015
Yes, local SEO is hard. Are you making it harder on yourself, though? In this post, you'll explore the perils of local SEO tunnel vision and how to remain on top with fresh ideas and a new to-do list.
8/19/2015
Have you seen the new Snack Pack? Explore Casey Meraz's click test results on Google's new local 3-pack, seeing what's changed, what works, and what the future holds.
6/29/2015
Competition in local search is fierce. While it's typical to do some surface level research on your competitors before entering a market you can go much further down the SEO rabbit hole. In this article we will look at how you can find more competitors, pull their data, and use it to beat them in the search game.
3/24/2015
Follow Casey Meraz as he covers 11 ways for local businesses to earn valuable, non-spammy links to help you build the authority of your site.
1/12/2015
Do you want to start the new year off right with a successful local SEO campaign in 2015? This new year guide by Casey Meraz will help you to understand the common issues businesses will face and how to jump start your campaign.
11/5/2014
Are you looking to dominate local search? This guide is all you will need to learn how to perform The Ultimate Local SEO Audit for your business or your clients. Learn what key areas you need to pay attention to, which ones carry the most weight, and determine what you need to do to start beating your competition today.
8/28/2014
Event marketing can be incredibly beneficial to your business, but reaping those benefits requires careful planning and preparation. From meetups to conferences and more, this post walks you through everything you need to know (including the SEO!) to throw a truly effective event.
7/9/2014
Cleaning up your citations is not as easy as waving a magic wand or blinking while wearing your Google Glass. Read on to find out how to audit your citations and clean up your local listings!
6/28/2013
Let's face it. Local keyword research hasn't been easy since the Venice update. While we have always been able to use the Google Keyword Tool to find search volumes for keywords with Geo Modifiers such as "City Name + Keyword," we have been lacking some reasonable data regarding keywords that do not already have a Geo Modifier.
4/11/2013
So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus. According to David Mihm, citations make-up roughly 25% of the overall local ranking factors.
Casey Meraz is the founder of Juris Digital & Ethical SEO Consulting and has over 10 years of experience helping clients in Organic and Local search. Casey offers personal SEO audits, consultations, classes, strategies, and training services. If you have a question about SEO, need some advice, or want to bounce an idea off him feel free to reach out to him. Follow Casey on Twitter @caseymeraz
