Blog Posts
12/20/2024
With the year quickly coming to an end, we're republishing the top tips Crystal forecasted for 2024. Originally published in March of this year, it was no surprise that the main theme we expected to see was how to manage SEO in an AI landscape.
12/8/2023
Your video content, the video platform that you use, and your video webpage all contribute to the value of your on-page video SEO. Learn more in this Whiteboard Friday with Crystal Carter.
12/16/2022
In today’s episode, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content.
9/16/2022
In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of results that you might see for visual search content.
6/29/2022
In this sneak peek of her MozCon 2022 presentation, Crystal shows how, though SEOs have little control over which photos people take, we can optimize our brand presentation to ensure we are easily discoverable by visual search tools.
1/27/2022
Last year was an incredible year for core updates, and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs and new features from tools like Google Lens. These developments will change how we manage our SEO now and in the future.
4/26/2021
In this blog, we’ll examine some of the technical SEO strategies you can use for your site before, during, and after your link building campaigns in order to optimize the performance and long-term impact of each campaign.
2/23/2021
When we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference.
Crystal Carter is the Senior Digital Strategist at Optix Solutions. She is an experienced SEO and Marketing professional helping businesses and organisations with SEO and digital transformation for over 15 years.