Hey all, Recently launched a new site on S3, and old pages that I haven't been able to redirect yet are showing up as 403s instead of 404s. Is a 403 worse than a 404? They're both just basically dead-ends, right? (I have read the status code guides, yes.)

Hey all, Came across a bit of an interesting challenge recently, one that I was hoping some of you might have had experience with! We're currently in the process of a website rebuild, for which I'm really excited. The new site is using Markdown to create an entirely static site. Load-times are fantastic, and the code is clean. Life is good, apart from the 302s. One of the weird quirks I've realized is that with oldschool, non-server-generated page content is that every page of the site is an Index.html file in a directory. The resulting in a www.website.com/page-title will 302 to www.website.com/page-title/. My solution off the bat has been to just be super diligent and try to stay on top of the link profile and send lots of helpful emails to the staff reminding them about how to build links, but I know that even the best laid plans often fail. Has anyone had a similar challenge with a static site and found a way to overcome it?

Hey guys, I was looking through my "Brand" campaign, and I noticed that my costs are running a little higher than I'd like to be spending. I've got my brand search term (Strutta) set on broad, since I just recently started the brand campaign about 2-weeks ago. However, I've noticed that I'm spending around $1 on most clicks even though my QS is at 9/10. In my previous experience, I've been able to pay pennies on brand search terms. I know that I have a competitor that's trying to snipe my brand searches, but I don't really want to be paying this much for branded clicks. Would it be a good idea to check my search terms, build out a larger list of exact match terms, and just go with exact match? Do you guys usually use broad in your Brand campaigns, or exact?

Hey all, Just took over SEM for my company, and noticed a bit of a problem with GA. Whereas Adwords has registered 141 clicks on paid campaigns that go to the site, GA has tracked only 5 vists in that time. Two things of note: The GA account was not linked to the Adwords account until today, and also, auto-tagging was not turned on. I understand these two things are important to having proper GA tracking, but I just want to make sure that there aren't any other things I should check right now to make sure I start to see tracked paid visits again. Is there anything else I should try? Cheers.