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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
@Siir In Moz, the equivalent of Ahrefs' "potential traffic" metric would be the "Estimated Clicks" metric. This provides an estimation of the total clicks you might receive if you rank organically for a particular keyword. So, to assess potential traffic in Moz, focus on the "Estimated Clicks" metric rather than just volume.