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No problem, here is another question somewhat similar to yours that has been answered https://moz.com/community/q/why-keyword-ranking-fluctuate

I haven't been able to completely avoid this, and have not been able to find an exact answer to this question. However, I have been able to reduce the amount of non-relevant keywords from appearing. Here are some suggestions:

• Decrease the number of broad keywords used in your campaign.
• Use more phrase match and exact keywords.
• Monitor your campaign and do at least two weekly reviews and go through search terms and continue to mark more negative keywords.

Finally, I highly recommend that you start with only exact matches and then expand to phrase and broad as you identify your best keyword fits from viewing search terms.

I Hope this is helpful.

I hope I can provide some useful insights in regards to this somewhat of an anomaly.

After reading your explanation carefully and doing some research on the keyword, it is apparent that this is quite an important keyword to rank for even if just in the first 20 SERPs. Due to the difficulty of this keyword, I am not very surprised with the fluctuation in your rankings since there is a lot of content generated around the topic on a daily basis.

Here are my suggestions if you're willing to invest a good amount of effort on regaining or securing a good position for this keyword:

1. Create a new website page with the URL https://snappages.com/create-a-website
2. Add the page in the navbar with an attractive CTA
3. Differentiate it the new page from the home page
4. Get your technical on-page SEO right for the new page.
5. Then Publish a series of blog posts that are related to the keyword. In ex: Basic rules of web design, how to build a website for converting visitors, how to make your own website, etc. Try to find some low difficulty keywords, and link all of the posts back to https://snappages.com/create-a-website through a call-to-action at the bottom of each post. This will not only increase the new page's relevancy to search engines but if you do a good job at finding keywords will also yield some traffic.
6. Make sure the blog posts are not product centric instead, make them as helpful as possible.
7. Work on getting some backlinks to the new page, and repeat.

This strategy will require a good bit of time to create new and unique content, on-page SEO, off-page SEO, designing the page, etc. Though it might be worth it since it is very relevant to the company.

No problem, let me know if you have any other questions!

Avada theme is a really comprehensive one. It has been used for more than a few years which is really nice when you're looking for support as most question will have been already answered. It works very well with Wordpress and comes integrated with page builders and sliders.

The reason why I also really like it is because you can install your favorite demo, and just work over the existing content rather than starting from scratch, but even then with fusion page builder it takes a few minutes to build a page layout with drag and drop. Also, once you install the theme you'll basically have instruction videos with-in the theme settings for most set-up tasks or questions.

I recommend checking out the demos so you can understand the features available with in.

https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226

I believe you already understand the answer. Through my experience with google Adwords, and learning much of my Adwords campaign skills for marketing veterans such Tommy Griffith. My understanding is that Monthly Searches are to be treated more as trends rather than accurate numbers. However, those trends seem to be precise and a meaningful to gauge size and market share.

I am going to suggest you dig into what kind of brand awareness campaigns your competitors have been executing on and what kind of marketing they're doing in general.

My observation is that given the total market share size combined with your marketing efforts and churn rate 5000 search is a rough estimate of what your brand is capable of acquiring in regards to Search Share at a given period of time.

Perhaps you should modify or get started on a brand awareness strategy.

I would argue that .me is easier to remember since, .com is basically an embedded second nature to add after a brand name in terms of direct or navigational traffic. However, since you're interested in .me you should consider creating the .com and forward the .me domain back to it in-case you would like to use it on business cards or other material.

I personally think .com is the way to go and it is almost instinctive to type that in as searcher or user.

I believe you'll find Romans link to Moz's guide on migrating very helpful but here is another resource for some additional things to do and avoid.

http://searchengineland.com/changing-domain-names-2016-10-easily-overlooked-steps-can-save-seo-248484

I agree, the how to post Roman mentioned is very comprehensive in terms of what not to do and what to do.

Hello Scott,

I hope I can provide you with some helpful insights. If I understand your question correctly I believe you're looking for content besides owned media to share on social.

I would first start by creating an objective for this effort. Generally your objective should be to help engage and provide useful content to your ideal clients, target accounts, or your audience.

Example: If you're targeting an audience that consists of restaurant owners then you should be sharing links or content related to both their personal and business challenges or interest. Some good content to share might look like this:

1. Food ordering system, or a blog post about the best payment systems for restaurants.
2. An article or blog about managing stress or long work hours
3. Tips on providing customer service
4. A guide on retaining good employees
5. Best restaurant equipment, etc

Though going back to your question, some good places to look for content are

1. http://www.businessinsider.com/
2. https://techcrunch.com/
3. https://hbr.org/
4. Google News
5. https://www.hubspot.com/
6. https://www.reuters.com/news/archive/businessNews
7. http://www.bbc.com/news/business
8. https://www.wsj.com/news/business
9. http://time.com/
10. https://www.themuse.com/tags/productivity
11. https://www.nytimes.com/
12. https://www.timecamp.com/
13. https://www.entrepreneur.com/us
14. https://www.forbes.com/
15. http://www.independent.co.uk/us
16. http://mashable.com/
17. https://www.wired.com/
18. http://www.socialmediatoday.com/
19. https://blog.bufferapp.com/
20. http://diymarketers.com/

I hope this was helpful, if you need more clarification or want a specific example on what kind of content you should be sharing, include your ideal client, or target audience.

Cheers,

Moe

Avada theme is a really comprehensive one. It has been used for more than a few years which is really nice when you're looking for support as most question will have been already answered. It works very well with Wordpress and comes integrated with page builders and sliders.

The reason why I also really like it is because you can install your favorite demo, and just work over the existing content rather than starting from scratch, but even then with fusion page builder it takes a few minutes to build a page layout with drag and drop. Also, once you install the theme you'll basically have instruction videos with-in the theme settings for most set-up tasks or questions.

I recommend checking out the demos so you can understand the features available with in.

https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226

I haven't been able to completely avoid this, and have not been able to find an exact answer to this question. However, I have been able to reduce the amount of non-relevant keywords from appearing. Here are some suggestions:

• Decrease the number of broad keywords used in your campaign.
• Use more phrase match and exact keywords.
• Monitor your campaign and do at least two weekly reviews and go through search terms and continue to mark more negative keywords.

Finally, I highly recommend that you start with only exact matches and then expand to phrase and broad as you identify your best keyword fits from viewing search terms.

I Hope this is helpful.

I agree, the how to post Roman mentioned is very comprehensive in terms of what not to do and what to do.

I believe you already understand the answer. Through my experience with google Adwords, and learning much of my Adwords campaign skills for marketing veterans such Tommy Griffith. My understanding is that Monthly Searches are to be treated more as trends rather than accurate numbers. However, those trends seem to be precise and a meaningful to gauge size and market share.

I am going to suggest you dig into what kind of brand awareness campaigns your competitors have been executing on and what kind of marketing they're doing in general.

My observation is that given the total market share size combined with your marketing efforts and churn rate 5000 search is a rough estimate of what your brand is capable of acquiring in regards to Search Share at a given period of time.

Perhaps you should modify or get started on a brand awareness strategy.

I believe you'll find Romans link to Moz's guide on migrating very helpful but here is another resource for some additional things to do and avoid.

http://searchengineland.com/changing-domain-names-2016-10-easily-overlooked-steps-can-save-seo-248484

Hello Scott,

I hope I can provide you with some helpful insights. If I understand your question correctly I believe you're looking for content besides owned media to share on social.

I would first start by creating an objective for this effort. Generally your objective should be to help engage and provide useful content to your ideal clients, target accounts, or your audience.

Example: If you're targeting an audience that consists of restaurant owners then you should be sharing links or content related to both their personal and business challenges or interest. Some good content to share might look like this:

1. Food ordering system, or a blog post about the best payment systems for restaurants.
2. An article or blog about managing stress or long work hours
3. Tips on providing customer service
4. A guide on retaining good employees
5. Best restaurant equipment, etc

Though going back to your question, some good places to look for content are

1. http://www.businessinsider.com/
2. https://techcrunch.com/
3. https://hbr.org/
4. Google News
5. https://www.hubspot.com/
6. https://www.reuters.com/news/archive/businessNews
7. http://www.bbc.com/news/business
8. https://www.wsj.com/news/business
9. http://time.com/
10. https://www.themuse.com/tags/productivity
11. https://www.nytimes.com/
12. https://www.timecamp.com/
13. https://www.entrepreneur.com/us
14. https://www.forbes.com/
15. http://www.independent.co.uk/us
16. http://mashable.com/
17. https://www.wired.com/
18. http://www.socialmediatoday.com/
19. https://blog.bufferapp.com/
20. http://diymarketers.com/

I hope this was helpful, if you need more clarification or want a specific example on what kind of content you should be sharing, include your ideal client, or target audience.

Cheers,

Moe