+1 to Oleg's response. Google is absolutely moving towards ignoring content that is not immediately visible.
Posts made by Emerson.Scherer
-
RE: Google & Tabbed Contentposted in Algorithm Updates
-
RE: Community Discussion - Are Rich Snippets a Worthwhile Tool to Keep in the Online Marketing Toolbox?posted in On-Page Optimization
I can speak from experience that Schema markup is a great addition to an e-commerce site, especially regarding Product Reviews. All-in-One-SEO and Yoast both have great rich snippet support if you are a Wordpress User as well.