I have a question about the use of Apostrohes in the text of your site for your keyword. Most of the info I have found says in most cases it does not matter, but it depends.  Most of the info about this issue I have found is a few years old. I am leaning towards not using it at all to make it easier for everyone writing for the website to always do it the same way. Here is an example:   Lawyer’s Lawyers' Lawyers Does it matter if I use the apostrophe?

I am running a linkbuilding campaign for my company.  I am mostly focusing on guest blogging opportunities and responding to emails from HARO.  How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,