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Hi all,

My company is in the fashion/jewelry industry and we regularly create short content describing the latest trends in jewelry. We do not include any sort of date reference on the content, which means that a searcher who gets to our site has no way of knowing if this is a trend from 2008 or 2016.

Does anyone have any experience with the best way to handle this? I want to remain relevant for our customers. It seems like a big disservice to our customers to show them a "trend" which trended 5 years ago. Is there a benefit to keeping this content around or would it be better to cycle it off the site after 6 months or so?

Thanks for any advice or experience you have!

R.

I had a similar question a few days ago and was directed to this resource which I found very helpful : http://www.ayima.com/seo-knowledge/conquering-pagination-guide.html. In regards to your concern about the tag aggregation page, it depends on which CMS (if any) you are using and how it is implemented. If you purchase the Advanced SEO Training videos Moz offers they cover this in the fist disk. In summary it is good to have tag aggregation pages to be indexed since the combination of the content in context of the targeted tag can provide value that the content does not provide by itself. To increase the value of this some CMS's allow for providing unique descriptions to be shown in aggregation so that it does not cannibalize the value of the content. I hope this helps.

Getting in the Answer Box has become more of a focus for me and my company in recent months, and one I'm really pushing for in 2017. I've done some work with our content team to help them understand what sorts of queries might have a greater chance to nab a #0 spot, as well as exploring what formats seem to work best in our niche. I haven't yet started down the road of experimenting with markup or other technical tactics, but would like to at some point.

We've managed to nearly double the queries we are ranking for in the last few months, from 60ish in August to just over 100 now. The search volume isn't particularly high for these terms, but it's exciting to be able to see if we can replicate these results elsewhere, with more impact.

Great topic, and timely for me and my efforts in the upcoming year!

R.