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Hi all, My company is in the fashion/jewelry industry and we regularly create short content describing the latest trends in jewelry. We do not include any sort of date reference on the content, which means that a searcher who gets to our site has no way of knowing if this is a trend from 2008 or 2016. Does anyone have any experience with the best way to handle this? I want to remain relevant for our customers. It seems like a big disservice to our customers to show them a "trend" which trended 5 years ago. Is there a benefit to keeping this content around or would it be better to cycle it off the site after 6 months or so? Thanks for any advice or experience you have! R.

Case: We are currently in the middle of a site migration from .asp to .net and Endeca PageBuilder, and from a homebrewed search provider to Endeca Search. We have migrated most of our primary landing pages and our entire e-commerce site to the new platforms. During the transition approximately 100 of our primary landing pages were inadvertently 302ed to the new version. Once this was caught they were immediately changed to 301s and submitted to the Google’s index through webmaster tools. We initially saw increases in visits to the new pages, but currently (approximately 3 weeks after the change from 301 to 302) are experiencing a significant decline in visits. Issue: My assumption is many of the internal links (from pages which are now 301ed as well) to these primary landing pages are still pointing to the old version of the primary landing page in Google’s cache, and  thus have not passed the importance and internal juice to the new versions. There are no navigational links or entry points to the old supporting pages left, and I believe this is what is driving the decline. Proposed resolution: I intend to create a series of HTML sitemaps of the old version (.asp) of all pages which have recently been 301ed. I will then submit these pages to Google’s index (not as sitemaps, just normal pages) with the selection to index all linked pages. My intention is to force Google to pick up all of the 301s, thus enforcing the authority channels we have set up. Question 1: Is the assumption that the decline could be because of missed authority signals reasonable? Question 2: Could the proposed solution be harmful? Question 3: Will the proposed solution be adequate to resolve the issue? Any help would be sincerely appreciated. Thank you in advance, David

I am working with a company which uses Endeca to power the guided navigation for our e-commerce site. I am concerned that the duplicate content generated by having the same products served under numerous refinement levels is damaging the sites ability to rank well, and was hoping the Moz community could help me understand how much of an impact this type of duplicate content could be having. I also would love to know if there are any best practices for how to manage this type of navigation. Should I nofollow all of the URLs which have more than 1 refinement used on a category, or should I allow the search engines to go deeper than that to preserve the long tail? Any help would be appreciated. Thank you.