I would if possible try and concentrate on a single brand/domain as opposed to multiple domain - on the assumption that an identical piece of content will rank higher on a single strong domain than it would on any of your less strong segmented domains.
With a single domain you also don't have the issue of worrying about how to cross market across domains (although as you point out many sites do so - Moz / OSE being one example) . Of course this also gets rid of the worry about whether google may see cross linking between multiple domains as a 'Link Network' - unlikely if it is just a few domians but if you are talking about 10's of different domains then this could well raise a flag in googles alogrithm.
It is still unclear as to how google treats multiple domains owned by the same companies, and on the same theme. Many websites have sub domains for their blogs and other sub-sections and the standard thought a few years ago was that you were better off moving those into folders. However, I think things have now changed such that if there are enough connecting signals it doesn't matter if its a sub domain or sub folder. When considering this, as a subdomain is technically a separate site, you would think that if similar connecting signals where to appear between 2 separate domains, then Google could (and probably should) treat them as they would sub-domains. However, whether there is some, all or no truth in this is likely to be a debate that will be speculation until Google confirms something along these lines.