I am working to improve SEO of a specific program offered by our school. The program's pages are located in a subfolder like school.edu/program. This program is different from other programs offered by the school, both in terms of content, audience, etc. Right now, I tried to add the subfolder, but I feel that Moz is giving me results on the whole website. Also, I tried to add some competing programs from other schools (by adding their pages' URL) but again Moz seems to give me comparison results of the whole websites.