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You can set it up to have the subdomain completely hidden behind the reverse proxy, if you do so, google won't notice any difference. If the subdomain is in the same local network you can just disconnect it from the internet, if you can't you can still set the subdomain robots.txt to reject crawlers. Just be carefull to do not serve the robots txt under the subfolder.
What's the attribution rules you set up in FB business manager? google analytics counts only last click as a click, by default facebook counts any click as a click,
if your site is on http and the user is browsing facebook on https (which most likely is) the referrer header is lost on the click, and you will see the visit as coming from direct traffic, you can fix that just adding analytics tracking parameters to the url you publish on facebook
I regret I have not understood the question, what do you mean with "unique urls"? Can you post a link to show that website?
Yes it may be beneficial to have more than 1 article with link from the same domain.
As a rule of thumb, do it only if the articles on that domain are getting some internal juice.
And do it only with article targeting different keywords, and linking to different pages of your website.
Check webserver log files, or log visits (ip address, user agent, __utma, __utmz, possibly browser fingerprint, etc...)
Analyzing those you can easily find out if the traffic is from scraping bot or humans.
99% of internet users are aware of only two TLD, their homeland ccTLD and .com
If you use .eu most of people who actually type the domain will either try their ccTLD extension or .com, so if you own the .com too you should redirect the .com to the .eu, but why do so? If you own the .com just use the .com, if you don't, change domain and use one with .com
That's a common cheating technique (Product schema in place of Organization), so far I never saw google spotting it.
I would expect product pages to have AggregateRating markup for that specific product. Not for the organization. Google is not going to show that rating anyway, so why put it there?
Keep in mind, you want star rating to appear in SERP because will improve CTR.
To have star rating appear in SERP you need markup and a user query matching the target of the rating.
Let's assume you sell vegetables and your organization name is "Veggie Inc".
Would you expect the product page for "Early Girl Tomato" to show up in SERP when people search for "Veggie Inc."? Unlikely. So if you add organization aggregate rating markup on that page no one will see that.
Do you think the star rating will appear on "Early Girl Tomato" page for other queries? No way.
Best practice is Organization AggregateRating on 1 page, usually the homepage, which people will likely search for using your brand as query, a query which will match your Organization name...
Hope I was clear.
In addition to all the good things said by others. Be careful about the following:
Of course you can have AggregateRating plus additional schema.org markup on the same page, like reviews, but only one AggregateRating markup.
First, I really think you are underestimating the importance of on-page optimization. If you read that backlinks are all that it matters, it's true, but given that the html code is not a mess. And even so, when comparing two websites with a similar backlink profile, the more on-page optimized wins.
Second, let's take hotme.ca, for which keywords are you analyzing its ranking?
What's the attribution rules you set up in FB business manager? google analytics counts only last click as a click, by default facebook counts any click as a click,
if your site is on http and the user is browsing facebook on https (which most likely is) the referrer header is lost on the click, and you will see the visit as coming from direct traffic, you can fix that just adding analytics tracking parameters to the url you publish on facebook
Yes, google is saying that all paid links should be no-follow, They are saying paid links are a plague. And I believe they mean it. But I am not sure they are able to enforce that policy.
By my experience paid links are so widespread google is going to find that battle hard to fight. They code their algo, and they are google, but the rest of the world is selling do-follow links.
In all backlink profiles I analyzed, all of them, paid links are probably 80/90% of the total. And I am not talking about spammy blog networks. I can give you a list of hundreds of sites with DA50-60 and PR5/6, including major worldwide news agency and leading national newspaper in all G7 countries... who sell sponsored content with do-follow links.
You may be big, strong, motivated and just, but when everyone else is doing the opposite of what you want I think it's tough to impose your will. And to date seems google is very far from reaching his objective of exterminating that plague.
Am I suggesting to buy a do-follow link from a website with (let's say) DA20 and PR2? No, stay away.
Am I suggesting you should go on a buying spree? No.
Am I telling if you buy links you take no risk? No, rap genius or bmw are good example of big names being it by google axe (but not for paid links). But I don't see google starting tomorrow to penalize 90% of the web. As for all things maybe in few years paid links will be a thing of the past, but today they are not.
I am saying everybody is doing it, and as far as you buy the links from reputable websites, so far, seems you are going to get juice without running much risk.
And yes everybody will tell you should not do it.
In addition to all the good answers you already got.
Putting everything on a single page you lose opportunities to place keywords in url, <title>and <h1> or diluting <h1> value.</p></title>
Yes it may be beneficial to have more than 1 article with link from the same domain.
As a rule of thumb, do it only if the articles on that domain are getting some internal juice.
And do it only with article targeting different keywords, and linking to different pages of your website.
If you search on youtube you may find a video of Matt Cutts where he is saying redirect a million url overnight to the same page would rise a flag in the anti-spam team and lead to a manual review. If you have nothing to fear and you believe your redirects are legit you don't necessarily have to be scared.
But if the links are due to a bug, I guess they have no juice to pass, so why redirect?
In addition to all the good things said by others. Be careful about the following:
Of course you can have AggregateRating plus additional schema.org markup on the same page, like reviews, but only one AggregateRating markup.
I would programmatically add meta noindex.
Moz doesn't pick, just signal the duplicate content. If you add the canonical Moz should understand and un flag it as duplicate.
I don't know which CMS/framework you use but it's unlikely you can set canonical at template level.
Also my direct experience tell changing the image name greatly improve image ranking in serp.