Hi Thanks
Where can I find the conversion script from adwords and where would it go in the site so I can tell how successful the PPC campaign is.
What I would like to be able to do is in analytics filter down by adwords traffic and then glean how many have gone down the funnel, and where in this funnel they have left the site. I dont want to get too bogged down with analysing stats
CPC has already been reduced and I am hitting the £500pcm budget what I don't want to do is just to double this budget, triple it etc without getting any actual benefit without a ROI.
Joram you mention( or use other targeting methods for display campaigns) can you explain this a little more please with examples if possible.
If I used the budget for banner ads in the UK how much would this cost on average and again what type of ROI would a regional double glazing firm likely to get.
Same with affiliate marketing would this channel be worthwhile as the likes of Anglian, Everest etc offer affiliate programs but these are national double glazing brands.