I did some keyword research in order to do some onsite optimization on a travel industry-related website. I found 2 kinds of relevant keywords: 'flight'-related keywords (e.g.: flight chicago dallas) 'airplane ticket'-related keywords (e.g.: airplane ticket chicago dallas) Competition is the same on both but the first ones have more volume. So I'm really tempted to go with the 'flight'-related keywords. However the 'airplane ticket'-related keywords also have an interested volume so how should I do my onsite optimization. So each one of this solution do you think is the best: creating one page targeting the 'flight' and 'airplane tickets'-related keywords knowing isn't a good practice targeting two different keywords ? creating two different pages (one targeting 'flight' and the other one targeting 'airplane tickets') but it isn't very relevant for visitors since both pages are proposing the same offer? also it might have some duplicate content issue. creating one page targeting 'flight' and forget about 'airplane tickets' and missing some opportunities ? creating one page targeting 'flight' and adding some 'airplane tickets' keywords in content and hoping to get some 'airplane tickets' keywords traffic ? Thank you in advance for your feedback and sharing your experience in the same kind of issue.