Hi Moz, I am using the keywords difficulty tool from your site and find it is quite useful 🙂 I research the community and find the data should be interpreted in the following way. But when I did a quick research for one keyword. The tool bar gives me a data of 22% showing in Yellow and says the keyword is competitive when I hover my mouse. Should this be **Blue **and easy to rank keyword based on the score? Which one should I believe? Sub 30 - (Blue) Low hanging fruit you can take advantage of. 30 - 35 (Green) Fairly easy with good on page and some quality anchored links. 35 - 40 - (Yellow) Will take a bit more work but still in reach may require, good on-site SEO and a solid link profile. 40 - 50 (Orange) Domain authority plays a much more pivotal role so it may take longer to rank for. 50+ (Red) All about resources. Onsite SEO needs to be totally nailed, including internal linking/ topic modelling etc. a strong & diverse link profile with good social signals and ... time. Thanks in advance. ThAqoa5.png OC8xIzP.png

Hi, I know that use of '&' would be helpful to save space and also add more keyword variation to the title tag. But just want to make sure if it matters if I use '&' in most of my title tags? And also is it common to use more than & in one title? Would the following title be different in Google's perspective regardless of the title length? I am thinking they are all targeting the keywords 'fruit cake' and 'fruit bread', but the first one is the best. buy fruit cake & bread buy fruit cake & fruit bread buy fruit cake and fruit bread Thanks in advance.