Thanks Jordan. I will send the email.

Hi Moz,

I am using the keywords difficulty tool from your site and find it is quite useful I research the community and find the data should be interpreted in the following way. But when I did a quick research for one keyword. The tool bar gives me a data of 22% showing in Yellow and says the keyword is competitive when I hover my mouse. Should this be **Blue **and easy to rank keyword based on the score? Which one should I believe?

• Sub 30 - (Blue) Low hanging fruit you can take advantage of.
• 30 - 35 (Green) Fairly easy with good on page and some quality anchored links.
• 35 - 40 - (Yellow) Will take a bit more work but still in reach may require, good on-site SEO and a solid link profile.
• 40 - 50 (Orange) Domain authority plays a much more pivotal role so it may take longer to rank for.
• 50+ (Red) All about resources. Onsite SEO needs to be totally nailed, including internal linking/ topic modelling etc. a strong & diverse link profile with good social signals and ... time.

Thanks in advance.

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Hi Linda,

Thanks for your answer Just wish to confirm if the first option "buy fruit cake & bread" will capture the keywords "fruit cake" and "fruit bread" as I wish to save the space for more other information in title tag.

I guess it is a balance we have to make, to be more clear or to be more concise.

Thanks for all the other answers.

Hi, I know that use of '&' would be helpful to save space and also add more keyword variation to the title tag. But just want to make sure if it matters if I use '&' in most of my title tags? And also is it common to use more than & in one title?

Would the following title be different in Google's perspective regardless of the title length? I am thinking they are all targeting the keywords 'fruit cake' and 'fruit bread', but the first one is the best.

buy fruit cake & bread

buy fruit cake & fruit bread

buy fruit cake and fruit bread

Thanks in advance.