Your WordPress plugin has probably taken care of this, but check you're canonicals.
Beyond that, I'm not sure. Hopefully some other MOZ friends will chime in and help ya out
Good luck!
Welcome to the Q&A Forum
Browse the forum for helpful insights and fresh discussions about all things SEO.
Your WordPress plugin has probably taken care of this, but check you're canonicals.
Beyond that, I'm not sure. Hopefully some other MOZ friends will chime in and help ya out
Good luck!
There are 200+ ranking factors, so I'd just compare the 'industry-know' factors for starters. I'm assuming you want to compare homepage to homepage. Here are a few things I quickly noticed.
The word Accountant in the Domain Name of you competitor!
H1 Tag - "Accountants" vs. "Think Smart. Think Bullet. Driving Startup Growth"
Appearances of the word Accountant (w/ variations) - 17 vs. 9
Appearances of the word Accountant (w/ variations) above the fold - 17 vs. 2
Appearances of the word Accountant (w/ variations) in bold - 4 vs. 0
P Tag about the fold using Accountant in the text - no vs. yes
Domain Age - 1 Years, 9 Months vs. 4 years 3 months
There are many more factors, but you should start with the basics. I like to get my preliminary on-page stuff completed before moving onto social and back-link strategies.
Good Luck!