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Questions created by SproutDigital
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Using PURL.org/GoodRelations for Schema Markup
Hello awesome MOZ community! Our agency uses JSON-LD for our local business schema markup. We validate our markup using Google's Structured Data Testing Tool. All good! Recently, I discovered a competing agency using our similar JSON-LD markup (that's ok) and "http://purl.org/goodrelations" markup. The latter appears to be–potentially–black hat SEO. Why? According to MOZ, "there is no conclusive evidence that this markup improves rankings." BUT, the purl.org markup has provided an opportunity for "keyword stuffing". Using purl.org markup, the agency has stuffed/used 66 of the same keywords into the validated markup. I would love to get feedback from the MOZ community. Can schema markup–of any kind–be used to "keyword stuff"? If so, why aren't sites getting penalized for this? Is this practice flying under the elusive algorithm radars? Thanks! Your feedback, insight, and snarky remarks are welcome 🙂 Cheers!
White Hat / Black Hat SEO | | SproutDigital0 -
How to prevent development website subdomain from being indexed?
Hello awesome MOZ Community! Our development team uses a sub-domain "dev.example.com" for our SEO clients' websites. This allows changes to be made to the dev site (U/X changes, forms testing, etc.) for client approval and testing. An embarrassing discovery was made. Naturally, when you run a "site:example.com" the "dev.example.com" is being indexed. We don't want our clients websites to get penalized or lose killer SERPs because of duplicate content. The solution that is being implemented is to edit the robots.txt file and block the dev site from being indexed by search engines. My questions is, does anyone in the MOZ Community disagree with this solution? Can you recommend another solution? Would you advise against using the sub-domain "dev." for live and ongoing development websites? Thanks!
Web Design | | SproutDigital0 -
Does relative CTR affect organic SEO efforts?
Hello fellow MOZ'ers! Like many of you, I've been reviewing the Search Engine Ranking Factors 2015 Expert Survey and Correlation Data. My SEO Specialist position requires me to create positive SEO results for our clients' organic search ranking campaigns. As I understand it, "Relative CTR is a valuable number that can show users how their ads are stacking up compared to their competitors ads appearing on the exact same websites." My question is...Does relative CTR affect organic SEO efforts (positive or negative) in anyway? The campaigns I'm working on do not include AdWords efforts. Is this a factor I should ignore/look over? Or is there something I can do "organically" to influence this ranking factor in a positive way? Thanks!
Moz Bar | | SproutDigital0