Has there been any tests or studies that associate writing in the first person or using "emotional" feeling phrases to higher rankings.  More specifically to a blog structure. I'm trying a blog option with a  local telecommunications company, however I'm having flashbacks of writing those 5 paragraph essays when taking the SATs.  The owner decided he should take on the responsibility and it's like he just can't bring himself to write from a personal perspective. He's a bit stuck in the "professional" mindset and worried about appearing unprofessional.  I empathize with his perspective, but I know it's not going to work..or maybe it will? it's just not going to be interesting to readers, but perhaps google will appreciate the fresh content.  I don't think letting an employee takeover will be an option as he's very protective of the company's image. So would you ditch the blog? or continue with the dull posts?