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IT will really depend on your area and the language your customers use. I have seen the same CTA wording, in the same region perform both amazing and far below expectation, and it had to do with what the end product was and the language that people in the area used when looking for those services. Your best bet it to run an A/B test yourself and see which CTA responds better to your potential customers.
It could, but it also could help your ranking. The amount of text is not important as much as how relevant Google sees it compared to the search query, so if you are removing superfluous words and redundant passages they you should see an increase as your pages are more user friendly. If you remove good copy that was considered helpful then you would expect to see decreases.
The point of a sitemap is to tell Google what is on your site so it can index it easier. There is no way, nor any reason why you would want to put external urls onto your sitemap.
That sounds rough. What you will want to do is alter your content for your single city based website to reflect that you serve that city, then when Google is looking for a match for a person near that city, it should see that site as the best match do to the weight it puts on geolocation. In the long run, you will want to re-write all of your content on one site so that your two sites will not be hurting each other or look like copy/paste spam sites.
If your content cannot be seen without logging in or getting past a "gate" then in general, Google will not serve people to that content. If you are planning on trying to spoof it so that the Google bot can crawl the content but people cannot see it, don't, Google will find out and then at best you will just see all of your rankings tank. Google wants to searve people the best, easiest content that will give them what they are looking for so if you are not openingly providing that content then Google will not send you traffic for those queries.
You should find the locations of those links and correct them to point to the proper URL. I find that Screaming Frog's crawl is the easiest for this, you can find every link and see where they are located.
Set up Canonical tags and use Google's UTM codes to track your non-internal links (as your internal links will be tracked just fine by Google Analytics without any need for using redirects).