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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
It's crucial to research keywords relevant to your sector and target audience. While pre-filled keywords can offer a starting point, they might not capture your specific needs. Research ensures you include high-quality, relevant keywords from the outset, optimizing your campaign's effectiveness. It's better to invest time upfront for better long-term results.