Welcome to my hell! I have 18 locations. I think it's best practice to have a location page for each location with 100% original content. And plenty of it. Yes, it seems redundant to talk about plumbing in Amherst, and plumbing in Westfield, and plumbing in...wherever. Do your best and make the content valuable original content that users will find helpful. A little local flair goes a long way with potential customers too and also makes it pretty clear you're not spinning the same article. That said, with Google Local bulk spreadsheet uploads, according to the people I've spoken with at Google, your business description can be word for word the same between locations and it won't hurt your rank in the maps/local packs one bit. Hope this helps!

Based on the research I have done, the predictive search is based on:

1. Popularity

2. "other factors" - and that's all that Google has seemed to ever say about it.

Not much help, but besides popularity, other factors could include: your past searches, related sites, etc...

Jen,

I'm not sure if it will be bad based on research, but based on what you aim for in a URL (clarity, what the article is about, user experience, descriptive keywords, etc...) the TM Registered may not fit well.

Plus, be careful, your TM (if using symbols) will get changed to  () or  () in the URL - making it less user friendly to type in (let alone look at)..

Hope this Helps!

Eli Overbey

The algorithm tries to predict what the rest of your query might be based on popular queries typed by other users. (credit to: Google Support)