Screaming Frog and Buzzsumo are also some awesome tools to consider.
Screaming Frog is great for crawl/index diagnostics, and much more technical SEO data. Buzzsumo is wonderful for recent content release's social and sharing data.
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Best posts made by ToriC
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RE: MOZ vs Ahrefs vs SEMRush vs Spyfu and so onposted in Competitive Research
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RE: Customer journey / customer drop offposted in Conversion Rate Optimization
Hey there!
Something that may be helpful to you is Multi-Channel Funnels reports in GA. They're super awesome for ecommerce sites to see when your users leave "the funnel".
Search Engine Land posted a great article on what they do and how to use them.
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RE: Customer journey / customer drop offposted in Conversion Rate Optimization
Hey there,
I think I get what you're saying. Have you set up goals in GA? That could tell you the path users followed to get to a certain place.
Example:
