Great, thanks for that!
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Latest posts made by Unity
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RE: Adwords: Brand ads appear bottom of SERPs
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RE: Adwords: Brand ads appear bottom of SERPs
Hi Keri,
Status of ads is 'eligible' with quality scores of 10/10 for brand terms (trademarked) and related brand terms (not trademarked).
Any idea how the twitter person established "stuck in eligible status purgatory"?
Thanks,Davinia
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RE: Adwords: Brand ads appear bottom of SERPs
Hi Stephen,
Have tested using the Adwords 'ad preview and diagnosis' tool as well as logged in and out, removing cache and on different computers - no change, always at the bottom.
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RE: Adwords: Brand ads appear bottom of SERPs
Hi Don,
I don't know what to say.... I can't stop giggling. There is NO WAY you get a better CTR with ads appearing at the bottom of the page. Like you I also have plenty of data to back that up.
This issue continues to occur for one of my clients.
Perhaps consider testing on smartphones only - I'd imagine more people would see the whole first page of results on a smartphone than they would on a desktop. I'd also recommend getting your SEO up to scratch so you are placing top of page for organic listings and Google Places.
Will let you know if I find anything new......but am still scratching my head as well.
Davinia
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RE: Adwords: Brand ads appear bottom of SERPs
I appreciate your time, thanks.
Ads only display in New Zealand so you won't be able to see them, but thanks for the offer of PM anyways.
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RE: Adwords: Brand ads appear bottom of SERPs
Am using legacy but didn't think this would cause any problems as enhanced is geared towards mobile. But it could very well be the cause?
Keywords are position 1 for all and have viewed placement by 'ad preview and diagnosis' and it still appears at the bottom.
So, I'm stumped!
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RE: Adwords: Brand ads appear bottom of SERPs
Hi Zach,
Thanks for your reply.
Quality scores on all keywords are 10/10.
I've been running these campaigns for a year and only seen this twice (both in last 7 days). So am wondering if maybe something has changed with Adwords?
Thanks,
Davinia -
Adwords: Brand ads appear bottom of SERPs
Hello,
I'm running a sale promotion on a brand only Adwords campaign (I have the only account with trademark authorization) and have noticed that my ads are appearing at the bottom of the first page on Google.
This happened last week so I split the campaign into three Adgroups and that fixed the problem but today I'm running brand only and there is no way to separate them.
CPC has also increased dramatically. Normally it's less than 10 cents and now it's sitting at between $2-$4.
Has anyone else seen this? Any ideas/advice on how to stop this happening? It's playing havoc with my CTR and conversions.
Much thanks,
Davinia -
RE: Approved Word Separators in URLs
I haven't come across this issue before so can't comment on which alternative but I'd be looking for Google's best practice and select one from there (from Google dev website or perhaps Matt Cutts has covered this in a video).
It seems interesting that your dev team could use an alternative like ~ or + but not (-) a hyphen. Maybe push back for the use of a hyphen!
Best posts made by Unity
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RE: Site wide footer links vs. single link for websites we design
I've found it interesting reading this thread and seeing 'these' links from a different point of view. When auditing client sites I always recommend removing the web designers link from the footer (or at least from the homepage) because that link doesn't help my clients.
If you are trying to get a link from the client it is going to be much better for you if the page is thematically in line with your website. You'd need to think creatively for this because I'm sure if they had web design ability they wouldn't need your services so similar content will be tricky! A couple of ideas: Perhaps your clients have a section/page of 'random' information where you can supply a paragraph of text about your website and add the link there. Perhaps they have a cool graphic or infographic that you created and they wouldn't mind adding a paragraph under it in smaller font? Perhaps you could do a contra deal, a page about you for 2 hours labor.
But, to make a choice from your options a single homepage link is going to be more worthwhile than footer links and I wouldn't use the same anchor text for all of your links.
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Adwords: Brand ads appear bottom of SERPs
Hello,
I'm running a sale promotion on a brand only Adwords campaign (I have the only account with trademark authorization) and have noticed that my ads are appearing at the bottom of the first page on Google.
This happened last week so I split the campaign into three Adgroups and that fixed the problem but today I'm running brand only and there is no way to separate them.
CPC has also increased dramatically. Normally it's less than 10 cents and now it's sitting at between $2-$4.
Has anyone else seen this? Any ideas/advice on how to stop this happening? It's playing havoc with my CTR and conversions.
Much thanks,
Davinia -
RE: Adwords: Brand ads appear bottom of SERPs
Hi Zach,
Thanks for your reply.
Quality scores on all keywords are 10/10.
I've been running these campaigns for a year and only seen this twice (both in last 7 days). So am wondering if maybe something has changed with Adwords?
Thanks,
Davinia -
RE: Adwords: Brand ads appear bottom of SERPs
Hi Stephen,
Have tested using the Adwords 'ad preview and diagnosis' tool as well as logged in and out, removing cache and on different computers - no change, always at the bottom.
-
RE: Adwords: Brand ads appear bottom of SERPs
Hi Keri,
Status of ads is 'eligible' with quality scores of 10/10 for brand terms (trademarked) and related brand terms (not trademarked).
Any idea how the twitter person established "stuck in eligible status purgatory"?
Thanks,Davinia
-
RE: Adwords: Brand ads appear bottom of SERPs
Hi Don,
I don't know what to say.... I can't stop giggling. There is NO WAY you get a better CTR with ads appearing at the bottom of the page. Like you I also have plenty of data to back that up.
This issue continues to occur for one of my clients.
Perhaps consider testing on smartphones only - I'd imagine more people would see the whole first page of results on a smartphone than they would on a desktop. I'd also recommend getting your SEO up to scratch so you are placing top of page for organic listings and Google Places.
Will let you know if I find anything new......but am still scratching my head as well.
Davinia
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RE: Home Page .index.htm and .com Duplicate Page Content/Title
It's really important that you add a permanent 301 redirect from http://www.cascadevillagehotel.com/index.htm pointing to http://www.cascadevillagehotel.com (as mentioned by Marisa). Otherwise SEO goodness can be split between the two domains making it harder for you to get the sites ranking.
At the moment the homepage is accessible via 4 URL versions:
http://www.cascadevillagehotel.com/
http://www.cascadevillagehotel.com/index.htm
http://cascadevillagehotel.com/
http://cascadevillagehotel.com/index.htmALSO, when you send the request you should also be requesting that a 301 redirect is also placed on the non-www URL version pointing to its respective www URL version - you'd want to have this done for every page e.g. http://cascadevillagehotel.com/hotel should redirect to http://www.cascadevillagehotel.com/hotel
Note - I often have the same discussion with web developers, from their point of view it is the same page and I understand that but you just need to state that Google treats it as multiple versions (do some research are canonicalization).
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RE: How to Tell if an Image is Indexed
I go to Google Image search (http://images.google.com/) and then do a site search and then look through each image, e.g. do this in the search field
site:www.yourwebsite.comIf the website has thousands of images indexed and it's not possible to look through all entries then do the site search and then add a word from the file name e.g. like this
site:www.yourwebsite.com pillowAlternatively, post the image URL and I or someone else here can check for you!
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RE: Approved Word Separators in URLs
I haven't come across this issue before so can't comment on which alternative but I'd be looking for Google's best practice and select one from there (from Google dev website or perhaps Matt Cutts has covered this in a video).
It seems interesting that your dev team could use an alternative like ~ or + but not (-) a hyphen. Maybe push back for the use of a hyphen!
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RE: Best to have separate private and the business twitter accounts?
You could use something like Tweetdeck http://www.tweetdeck.com/ (or something similar) and be logged into multiple accounts at the same time.
Here at Unity we work with New Zealand and Australian companies to create and align their online digital strategies. We cover all things digital; SEO, PPC, eDMs, website builds, social media, video optimisation and more.
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