We're thrilled to share the full and complete Final Agenda*. All times are posted in Pacific Daylight Time. (*exact start times subject to change)
Sunday
12:00 PM - 4:00 PM
Optional early registration & badge pick up
Arriving in Seattle early and want to get a jump on picking up your badge? Drop by registration to check in and pick up your badge.
6:00 PM - 9:00 PM
Unofficial pre-MozCon meetup
The dynamic duo of Noah Learner (SEO Slack Community) and Nick LeRoy (SEOJobs.com) have joined forces to organize an informal, pre-MozCon meetup open to all. Come out and meet some fellow attendees, catch up with old friends, and get ready for MozCon.
Monday
7:30 AM - 9:00 AM
Registration & Breakfast
9:00 AM - 9:15 AM
Opening Remarks + State of the Industry
Moz’s new General Manager, Ethan Hays will be kicking things off early on the first day with a warm welcome, laying out all the pertinent details of the conference and setting the stage for what’s to come over the two days of MozCon.
9:15 AM - 9:45 AM
Optimize the Forest, Not the Trees: Move Beyond SEO Checklists
It can be tempting to approach SEO, like checking a list of tactical items off a checklist. Our industry produces checklists for all kinds of SEO processes — all of which are helpful and come in great handy — but often lead to SEO practitioners losing site of the most…
9:45 AM - 10:15 AM
SEO Mind Games: Decode Searcher Bias for Content Success
Explore the untapped influence of searcher bias in the dynamic evolution of SEO. While the industry often dissects search engine bias, Garrett will delve into the psyche of searchers, unraveling the threads of confirmation bias and its profound impact on content strategy. From leading queries like "Is coffee good for…
10:15 AM - 10:25 AM
A special announcement from Moz you’re not gonna want to miss!
10:25 AM - 10:55 AM
Morning networking break
10:55 AM - 11:25 AM
Trust and Quality in the New Era of Content Discovery
After decades in digital, we enter a new era where AI has changed everything… or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all. In this session, you’ll learn how AI can make…
11:25 AM - 11:55 AM
Create Local Dominance Through Your Digital Ecosystem
Explore the power of local business authority with Amanda! In this presentation, you’ll gain insights into boosting your brand's visibility by leveraging local landmarks, events, and culture and uncover strategies for dominating SERPs with advanced SEO tactics. Learn to seamlessly integrate social and online strategies, and discover the keys to…
11:55 AM - 12:25 PM
The Power of Emotion: How To Create Content That (Actually) Converts
All of the AI tools, automation, and other technologies in the world will never help you create high-converting content if you fail to leverage the one component that matters more than anything else in marketing: Emotion. During this session, Talia will show you how to leverage emotion-based marketing to drive…
12:25 PM - 1:55 PM
Lunch + Birds of a feather discussion tables
1:55 PM - 2:25 PM
It’s Not Right, But It’s Okay: The Future of Analytics
Welcome to our analytics future, where embracing imperfection is key. Our ability to capture data is rapidly changing — how can we navigate these changes, and what do they mean for our best-laid analytics plans? In this session, you'll discover strategies to make informed decisions in a landscape full of…
2:25 PM - 2:40 PM
Breaking Silos To Make Bank: Getting Search + Social To Work Together
Beyond the familiar SEO and PPC divide, discover the hidden obstacles hindering marketers from truly excelling for their clients — the separation between search and social. Uncover invaluable insights backed by data in this action-packed session, where you'll learn the secrets of identifying wins through overlapping opportunities in search and…
2:40 PM - 3:10 PM
Brand or Bust: Can You Compete?
Google's job is to model the world, and the world is built on brands. As Google Gemini evolves and the machine is trained on our collective knowledge, brands will only get stronger. The brand advantage may seem unfair, but brand-building isn't just for mega-brands. Learn how to tap into the…
3:10 PM - 3:40 PM
Afternoon networking break
3:40 PM - 4:10 PM
From Followers to Believers: Craft a Personal Brand That Commands Trust
Plagued by imposter syndrome, self-doubt, or the gnawing worry that your voice will be lost in a sea of others? These are common barriers that can deter even the most talented individuals from building a personal brand. However, these challenges should not hold you back. Chima Mmeje conquers these fears…
4:10 PM - 4:40 PM
Connect the Uncommon Dots: Use “SEO” Skills to Stay Ahead & Lead Marketing in a Generative AI World
With 25 years in search, I'll invite you to journey back to when new search engines emerged almost daily, each with unique features (Go “Google” Snap, iWon, Infoseek). It was the Wild Wild West… sound familiar? Generative AI, via LLMs, are great predictors of what words are likely to come…
4:45 PM - 4:50 PM
Day 1 closing remarks
5:00 PM - 7:00 PM
Welcome reception happy hour
Meet with fellow attendees and speakers over light refreshments and snacks, music, and stunning views of the city skyline. We look forward to bringing our community together to kick off MozCon 2024. See you there!
Tuesday
8:00 AM - 9:00 AM
Breakfast
9:00 AM - 9:00 AM
Day 2 opening remarks
9:00 AM - 9:30 AM
Behind the AI Curtain: Insights into the Invisible
Uncover the hidden facets of AI and its transformative impact on the marketing and SEO industry. Dive into practical insights and actionable techniques to future-proof your digital marketing strategies. This talk offers a unique peek into the hidden side of AI, empowering you to navigate and leverage its ever-evolving landscape.
9:30 AM - 10:00 AM
"E" for Engaging: Why The Future of SEO Content Needs To Be Engaging
It's clear that Google cares about relevant, helpful content, but how does Google know what's actually meeting users’ needs? The answer is simple: engagement. More importantly, the conclusion of a search journey. In this talk, Bernard will dive into the different phases of how Google's algorithm works, starting from indexation,…
10:00 AM - 10:30 AM
What We Learned From Clients that Canceled Last Year
Join us for an action-packed session where Joy will reveal invaluable insights gained from setbacks and explore the lessons learned from clients that have canceled. Discover the actionable processes they’ve since implemented, patterns they’ve identified, and uncover which industries are scaling back their marketing spend. Through engaging stories and practical…
10:30 AM - 11:00 AM
Morning networking break
11:00 AM - 11:30 AM
On the Hunt for Hidden Gems: Perspectives on UGC in the SERP
Are you down with OPP — Other People's Perspectives? In this talk, we’ll explore the rise of Perspectives, user-generated content, and the return of forums in the SERP. With Google's emphasis on surfacing "Hidden Gems," how can you maintain brand visibility and authenticity? Looking at live examples from around the…
11:30 AM - 11:45 AM
How to Grow Your SEO Team in an AI World
Join Travis as he unravels the secrets behind his remarkable journey at Brainlabs, doubling his SEO team to over 60 experts in just two years. He'll share actionable insights on fostering a culture of continuous improvement by nailing the basics, cultivating SEO advocates across departments, and leveraging intelligent analytics to…
11:45 AM - 12:15 PM
The Road to Hell Is Paved With Good Intents
Each year, ranking for a keyword becomes increasingly labyrinthine. It's less obvious which SERPs make sense for your site, what type of content is best suited when it does, or whether any features or positions are really even in play. In his talk, Tom will show you how to tease…
12:15 PM - 1:45 PM
Lunch + Birds of a feather discussion tables
1:45 PM - 2:15 PM
Fireside Chat: The Future of Search
Rand Fishkin joins Dr. Pete Meyers for a live fireside chat interview on the future of the Search industry.
2:20 PM - 2:50 PM
Build a Story-Driven Marketing Machine
Customer stories can be the most powerful, persuasive, and profitable content you create — but only if you know how to use them. In this no-nonsense session, you'll learn how to set a meaningful strategy, get the right customers on the record, and use stories to differentiate and drive revenue…
2:50 PM - 3:20 PM
Multimedia Marvels - A Symphony of Audio and Visual Marketing Narratives
In this talk, Azeem will dive into the successes of iconic marketing campaigns that stand the test of time, all with the aim of equipping you as marketers to use more audio and video in your organic marketing. From key historical moments to our modern digital landscape and with a…
3:20 PM - 3:50 PM
Afternoon networking break
3:50 PM - 4:20 PM
Beyond Clicks and Keywords: Dispelling Dystopian Futures
Generative AI, monopolistic markets, and ongoing algorithm changes are all shaping the marketing landscape in increasingly unpredictable ways. Audiences also fragment as interactions spread across a vast channel surface area and move to proprietary platforms like Meta and X/Twitter. Throw in a healthy dose of economic uncertainty, and we have…
4:20 PM - 4:50 PM
Survive the Chaos: Smaller Budgets, Bigger Goals, and the AI Advantage
Shrinking budgets, growing AI. Smaller teams, bigger goals. Less space in the SERP, more chaos. The industry is going through a shift. In many ways, this is a reset in how marketing has always been done but — for the last decade — forgotten about. As buyer behavior and the…
4:50 PM - 4:55 PM
Closing remarks: Farewell & thank you
7:00 PM - 11:00 PM
MozCon Closing Bash
Karaoke: check! Photo booth: check! Arcade: check! Bowling: check! Billiards: check! Join us for one last hurrah as we take over the Garage. You won't want to miss our legendary closing night bash — we'll have plenty of games, food, and fun as we mix and mingle, say "see ya…