8:00 AM - 9:00 AM
Registration & Welcome Coffee
9:00 AM - 9:20 AM
Opening Remarks
Willow Mack
General Manager at Moz
at
Moz
9:20 AM - 9:50 AM
Billboard SEO: How to Win Google’s Visual Real Estate
Tom Capper
Director of Search Product Strategy
at
Moz
Many of us have noticed that ranking organic #1 doesn't mean what it used to. And yet, we're told Google is sending out as much traffic as ever. So, what happened? How can we make sense of this? Tom will show how the visual story of the SERPs has changed,…
9:50 AM - 10:20 AM
Local SEO That Actually Works: Some Assembly Required (AI Not Included)
Amanda Jordan
Director of Digital Strategy
at
Owner
Local SEO has never been easier to execute, yet many businesses scale traffic without seeing a meaningful impact on revenue. What is causing this disconnect? Drawing on large-scale data from thousands of locations, Amanda breaks down how to diagnose phantom SEO growth, fix counterproductive metrics, and audit your operations for…
10:20 AM - 11:00 AM
Morning Coffee Break + Networking
11:00 AM - 11:30 AM
2 Truths and a Lie About Digital PR
Debbie Chew
SEO & Digital PR Consultant
Most SEOs don't focus on off-site signals, but that's often where LLMs pull from when customers type commercial-intent prompts. This talk helps you understand where Digital PR fits in your strategy and gives you concrete ways to act on it.
11:30 AM - 12:10 PM
Panel Discussion: Top Strategies to Dominate Answer Engines [AI Mode, ChatGPT and Perplexity]
AI search is not one channel, and a generic strategy won't cut it. AI Mode, ChatGPT, and Perplexity each work differently — and they don't always surface, cite, or recommend content in the same way. In this session, Beth Nunnington and Paul Norris will share proprietary data from client work…
12:10 PM - 1:25 PM
Lunch Break + Networking
1:25 PM - 1:55 PM
How to Scale Impactful Content Without Losing Quality
Chima Mmeje
Senior Content Marketing Manager
at
Moz
Most content teams are under pressure to do more with less. Organic traffic is harder to win, demand targets are rising, and leaders are investing heavily in AI, expecting it to solve the scaling problem. But AI won’t fix a broken content operation. In this session, Chima Mmeje will show…
1:55 PM - 2:25 PM
Preparing for the Death of the Open Web
AI agents are becoming the primary consumers of the internet, collapsing traditional marketing channels into a single surface layer. This structural shift is replacing SEO with Relevance Engineering. Mike King will lay out the playbook for restructuring content into data stores, adopting new agentic protocols, and driving brand visibility inside…
2:25 PM - 3:00 PM
Afternoon Break & Networking
3:00 PM - 3:30 PM
Operationalizing AI: Proven Workflows That Generate Measurable Revenue
AI tools are everywhere, but using them as on-off assistants gives you limited leverage compared to a shared organizational "brain." Eric Siu will show how marketing teams can transition from scattered AI experimentation to an agent-powered operating system. Learn how to connect institutional knowledge, deploy specialized agents across recurring workflows,…
3:30 PM - 4:00 PM
Why a marketing engineer is your next great hire
Nick Lafferty
Founding Marketing Engineer
at
Profound
Across thousands of companies, marketing teams are being asked to do more with fewer people. But most teams are still running on manual workflows and disconnected tools. Nick Lafferty will show you how to use marketing engineering to build the AI agents, automations, and data infrastructure that help your team…
4:00 PM - 4:30 PM
How to get your website ready for AI Agents
Crystal Carter
Head of AI Search & SEO Communications
at
Wix
AI agents are becoming a new kind of user. They browse, compare, validate, and act on behalf of humans. In this session, Crystal Carter will show you how to get your website agent-ready. You’ll learn how to improve site actions, feeds, APIs, markdown, MCP, and the protocols shaping agentic search.
4:30 PM - 4:45 PM
Closing remarks, farewell and thank you
Willow Mack
General Manager at Moz
at
Moz
5:00 PM - 7:00 PM
Happy Hour
