What is your Biggest SEO selling point to prospective clients?
-
Typically, our SEO questions are around "how to's" and etc. So, to change it up I will ask a business question: What is your biggest selling point when presenting your SEO services to a new client?
In a spirit of transparency, I will tell you mine ahead of time. With PPC, TV, Radio, and Print at some point in time that ad comes to an end. When it ends, that is it. There is no residual from that advertisement - or very minimal at best. With SEO, once you are ranked well and well optimized you continue to get clients for a much longer period of time.
With clients who TV and print, this rings especially true and is easily provable. I can't wait to hear yours.
-
One of the most compelling selling points for prospective clients seeking SEO services is the ability to significantly enhance their website's visibility and ranking on search engine results pages (SERPs). At aminecraftapk.com, we excel in optimizing websites to ensure they not only rank higher but also attract more organic traffic. Through meticulous keyword research, content optimization, backlink building, and technical SEO enhancements, we empower our clients to dominate their niche and outshine competitors in search engine rankings. With our expertise and proven track record in delivering tangible results, we offer a strategic advantage that propels businesses towards greater online success. So, if you're looking to elevate your website's SEO performance and amplify your online presence, trust aminecraftapk.com to be your partner in achieving remarkable results.
-
I am also of the opinion that Link Building is the main argument in favor of my client. Currently my attention is focused on the development of the mcpecube project. I also agree that Links embedded in content relevant to the topic of the linked page are more valuable.
-
@Deff12421 said in What is your Biggest SEO selling point to prospective clients?:
In my view, the cornerstone of our client's strategy lies in the realm of link building. Presently, my focus is dedicated to the development of the "water pool" project on https://apkinu.com/minecraft-apk-download/. This endeavor holds great significance as it aligns with our client's goals and objectives.
Google now prioritizes the quality of backlinks over the quantity. Links embedded in content relevant to the linked page's topic are more valuable.
-
"The Biggest SEO Selling Point: Transforming Online Presence for Unprecedented Success"
In today's digital landscape, achieving online success isn't just about having a website – it's about standing out, driving traffic, and converting visitors into loyal customers. That's where the comprehensive SEO strategy comes in. The standout feature is the commitment to delivering results that transcend mere rankings.
-
Holistic Approach: Just don't focus on keywords and rankings. The SEO strategy encompasses every facet of the online presence. From website optimization and content enhancement to authoritative link building and user experience refinement, to create a holistic strategy that ensures website not only ranks high but also captivates and converts target audience.
-
Customization and Innovation: One size doesn't fit all in SEO. Take the time to understand unique business goals, industry landscape, and audience preferences. Innovative strategies are tailor-made to ensure not just keeping up but leading the pack in niche.
-
Data-Driven Decisions: Decisions are powered by data, not guesswork. Through cutting-edge analytics tools, continuously track, analyze, and refine the strategies to adapt to the dynamic digital environment. This approach guarantees that every move made is backed by solid insights, leading to continuous improvement and growth.
-
Transparency and Communication: Believe in transparency. Deliver regular updates and detailed reports on website's progress. Stay open to communication ensuring always in the loop about the implementing strategies and the achieving results.
-
Long-Term Vision: Focus isn't just on short-term gains. Building a sustainable online presence that reaps benefits for years to come. Strategies are designed to weather algorithm changes and industry shifts, ensuring success remains steadfast.
-
Measurable ROI: Understand that investment in SEO needs to yield tangible results. Track record speaks for itself – consistently help clients increase organic traffic, boost conversions, and elevate their bottom line.
Remember to tailor selling points to agency's strengths, to the specific needs of clients, and the unique benefits that can be delivered.
Warm Regards
Rahul Gupta
www.suviditacademy.com -
-
In my view, the cornerstone of our client's strategy lies in the realm of link building. Presently, my focus is dedicated to the development of the "water pool" project on theminecrftapk.com. This endeavor holds great significance as it aligns with our client's goals and objectives.
-
Link building is the main selling point in my perspective for my client. Currently, I'm working on thehomebeasts.com project of water pool for my client.
-
Good answer Dan, thanks. I have used the screenshot of where their business ranks on that name as well and it is good. One thing I avoid is ever using their computer to show them rankings for anything so as to not pull rankings influenced by their searches.
Thanks
-
Hey, thought I'd chime in! Those are all great ways of selling SEO.
I try to show the prospect a real pain point in their specific situation.
For example, for one local business I actually took a screenshot of a search for their brand, where they were not even showing up, and printed it and brought it to them. When they saw a search for their own business didn't even bring a result, that was motivating!
Or I'll do a really quick competitive analysis (nothing very scientific, just a real good guess at a desired keyword) and find where they don't rank well but a competitor does, and show them that.
Or, if a slightly more tech savvy prospect, I'll find a few things really wrong with the website, some 404s or crawlability issues.
If you can present these things in a way where you don't alarm people too much but generate that reaction of "wow, we need to do something about this". Present them in a way where you're also helping, educating and can provide a solution.
So my angle sometimes isn't "here's why SEO is important" it's "here's why YOU need SEO".
-Dan
-
Thanks James, all three are good points.
In sales training, we called the first one the moment of need. When a person sees your business at the moment that is an issue, they are likely to explore and buy from you. So sales people should be forever knocking as that need is not static.
The second one is great as well, especially for those who don't like to think of "Selling" their services. Based on research, more people by far and those with higher education by far choose organic placements versus paid search. (last I saw was 7.5 to 1 better CTR). -
Hi Robert, that is a really interesting selling point for SEO as a practice. I think it is quite surprising the number of individuals who won't sell SEO services because it feels cheap. My feeling is that this is a business like any other and provided we are offering a high-quality service, educating clients and managing their expectations SEO should be sold.
Here are some of the major selling points that we use when pitching to clients...
- Getting your products and services in front of prospective customers at the moment they are actively looking for (or at least thinking about looking for) whatever it is you offer
- SEO is subtle and doesn't interrupt - you're not stopping them from doing something like a TV, radio or print ad does, you are assisting them in their problem solving quest. (related to the first point but this one is a clear comparison of SEO vs other marketing methods).
- Build trust and credibility in your industry - this point can certainly be debated but we remind clients that with other forms of marketing you are simply buying attention whereas with SEO (and the peripheral activities) you are earning and building trust. Ranking #1 organically for an important term can be beneficial to your business beyond the traffic it provides.
Hope that helped - I'm interested to hear others thoughts also.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO issue
Hello, I have a client that is located just outside of Baltimore, MD. Their zip code is 21236, which is seen as sometimes Nottingham and sometimes Overlea. Their competitors come up for Baltimore with the same zip. This client seems to be having some problems, and I think it is because of this geo confusion? Is this so, and if so, how can I make location more clear to Google? Thanks
Industry News | | lfrazer0 -
Best Places to Post SEO/Marketing Jobs?
I have several colleagues in the industry (and some fellow marketers) who have asked me where the best places are to look for and post SEO job opportunities. I personally like InBound.org and LinkedIn. Where do you recommend marketeers look for job opportunities? D
Industry News | | danatanseo1 -
Is it getting harder to sell SEO services?
Is it just me, or is it getting harder to sell SEO services? SEO costs more now and takes longer to achieve results There seem to be more good SEO agencies out there (gone are the days where the primary competition was offshore outsourcers and web design agencies) It seems that the number of agencies is growing faster than the number of companies buying services As online competition heats up, it takes more and more budget to really "win" in a market, but so few companies are willing to invest enough Any others notice similar trends? What will the future look like?
Industry News | | AdamThompson0 -
SEO Conferences - Which to start with!???
My SEO / Internet marketing business (I also have contractors that handle web design and development) is going well and growing and I am interested in attending one of the many conferences. (SEO is my passion but I am more of a marketing guy than super technical) I was hoping for a little bit of advice from somebody who has been to some of them where would be good to start. Where should I start? I am in Wichita, KS. which is in the middle of the US (bring on the yellow brick road and Dorothy jokes) and don't plan to leave the country for one. PUBCON, SES, SMX, SEARCHFEST, MOXCON, PUBCON...... Thank you very MUCH for any advice. Super appreciate it! Matthew
Industry News | | Mrupp440 -
What SEO topics would you cover if teaching a College webdesign class?
Later this month I am guest teaching a class on best SEO practices for web designers at a local College. I wanted to see what topics others would include if you were doing an overview.
Industry News | | BCutrer1 -
What is the best seo software?
This question is in relation to doing site audits and creating branded reports for clients. Do seo agencies create there own software or do you use one that is accessible for all? Also what do you think is the best general seo software?
Industry News | | paulbaguley0 -
What is the best method for getting pure Javascript/Ajax pages Indeded by Google for SEO?
I am in the process of researching this further, and wanted to share some of what I have found below. Anyone who can confirm or deny these assumptions or add some insight would be appreciated. Option: 1 If you're starting from scratch, a good approach is to build your site's structure and navigation using only HTML. Then, once you have the site's pages, links, and content in place, you can spice up the appearance and interface with AJAX. Googlebot will be happy looking at the HTML, while users with modern browsers can enjoy your AJAX bonuses. You can use Hijax to help ajax and html links coexist. You can use Meta NoFollow tags etc to prevent the crawlers from accessing the javascript versions of the page. Currently, webmasters create a "parallel universe" of content. Users of JavaScript-enabled browsers will see content that is created dynamically, whereas users of non-JavaScript-enabled browsers as well as crawlers will see content that is static and created offline. In current practice, "progressive enhancement" in the form of Hijax-links are often used. Option: 2
Industry News | | webbroi
In order to make your AJAX application crawlable, your site needs to abide by a new agreement. This agreement rests on the following: The site adopts the AJAX crawling scheme. For each URL that has dynamically produced content, your server provides an HTML snapshot, which is the content a user (with a browser) sees. Often, such URLs will be AJAX URLs, that is, URLs containing a hash fragment, for example www.example.com/index.html#key=value, where #key=value is the hash fragment. An HTML snapshot is all the content that appears on the page after the JavaScript has been executed. The search engine indexes the HTML snapshot and serves your original AJAX URLs in search results. In order to make this work, the application must use a specific syntax in the AJAX URLs (let's call them "pretty URLs;" you'll see why in the following sections). The search engine crawler will temporarily modify these "pretty URLs" into "ugly URLs" and request those from your server. This request of an "ugly URL" indicates to the server that it should not return the regular web page it would give to a browser, but instead an HTML snapshot. When the crawler has obtained the content for the modified ugly URL, it indexes its content, then displays the original pretty URL in the search results. In other words, end users will always see the pretty URL containing a hash fragment. The following diagram summarizes the agreement:
See more in the....... Getting Started Guide. Make sure you avoid this:
http://www.google.com/support/webmasters/bin/answer.py?answer=66355
Here is a few example Pages that have mostly Javascrip/AJAX : http://catchfree.com/listen-to-music#&tab=top-free-apps-tab https://www.pivotaltracker.com/public_projects This is what the spiders see: view-source:http://catchfree.com/listen-to-music#&tab=top-free-apps-tab This is the best resources I have found regarding Google and Javascript http://code.google.com/web/ajaxcrawling/ - This is step by step instructions.
http://www.google.com/support/webmasters/bin/answer.py?answer=81766
http://www.seomoz.org/blog/how-to-allow-google-to-crawl-ajax-content
Some additional Resources: http://googlewebmastercentral.blogspot.com/2009/10/proposal-for-making-ajax-crawlable.html
http://www.seomoz.org/blog/how-to-allow-google-to-crawl-ajax-content
http://www.google.com/support/webmasters/bin/answer.py?answer=357690