What is your Biggest SEO selling point to prospective clients?
-
Typically, our SEO questions are around "how to's" and etc. So, to change it up I will ask a business question: What is your biggest selling point when presenting your SEO services to a new client?
In a spirit of transparency, I will tell you mine ahead of time. With PPC, TV, Radio, and Print at some point in time that ad comes to an end. When it ends, that is it. There is no residual from that advertisement - or very minimal at best. With SEO, once you are ranked well and well optimized you continue to get clients for a much longer period of time.
With clients who TV and print, this rings especially true and is easily provable. I can't wait to hear yours.
-
One of the most compelling selling points for prospective clients seeking SEO services is the ability to significantly enhance their website's visibility and ranking on search engine results pages (SERPs). At aminecraftapk.com, we excel in optimizing websites to ensure they not only rank higher but also attract more organic traffic. Through meticulous keyword research, content optimization, backlink building, and technical SEO enhancements, we empower our clients to dominate their niche and outshine competitors in search engine rankings. With our expertise and proven track record in delivering tangible results, we offer a strategic advantage that propels businesses towards greater online success. So, if you're looking to elevate your website's SEO performance and amplify your online presence, trust aminecraftapk.com to be your partner in achieving remarkable results.
-
I am also of the opinion that Link Building is the main argument in favor of my client. Currently my attention is focused on the development of the mcpecube project. I also agree that Links embedded in content relevant to the topic of the linked page are more valuable.
-
@Deff12421 said in What is your Biggest SEO selling point to prospective clients?:
In my view, the cornerstone of our client's strategy lies in the realm of link building. Presently, my focus is dedicated to the development of the "water pool" project on https://apkinu.com/minecraft-apk-download/. This endeavor holds great significance as it aligns with our client's goals and objectives.
Google now prioritizes the quality of backlinks over the quantity. Links embedded in content relevant to the linked page's topic are more valuable.
-
"The Biggest SEO Selling Point: Transforming Online Presence for Unprecedented Success"
In today's digital landscape, achieving online success isn't just about having a website – it's about standing out, driving traffic, and converting visitors into loyal customers. That's where the comprehensive SEO strategy comes in. The standout feature is the commitment to delivering results that transcend mere rankings.
-
Holistic Approach: Just don't focus on keywords and rankings. The SEO strategy encompasses every facet of the online presence. From website optimization and content enhancement to authoritative link building and user experience refinement, to create a holistic strategy that ensures website not only ranks high but also captivates and converts target audience.
-
Customization and Innovation: One size doesn't fit all in SEO. Take the time to understand unique business goals, industry landscape, and audience preferences. Innovative strategies are tailor-made to ensure not just keeping up but leading the pack in niche.
-
Data-Driven Decisions: Decisions are powered by data, not guesswork. Through cutting-edge analytics tools, continuously track, analyze, and refine the strategies to adapt to the dynamic digital environment. This approach guarantees that every move made is backed by solid insights, leading to continuous improvement and growth.
-
Transparency and Communication: Believe in transparency. Deliver regular updates and detailed reports on website's progress. Stay open to communication ensuring always in the loop about the implementing strategies and the achieving results.
-
Long-Term Vision: Focus isn't just on short-term gains. Building a sustainable online presence that reaps benefits for years to come. Strategies are designed to weather algorithm changes and industry shifts, ensuring success remains steadfast.
-
Measurable ROI: Understand that investment in SEO needs to yield tangible results. Track record speaks for itself – consistently help clients increase organic traffic, boost conversions, and elevate their bottom line.
Remember to tailor selling points to agency's strengths, to the specific needs of clients, and the unique benefits that can be delivered.
Warm Regards
Rahul Gupta
www.suviditacademy.com -
-
In my view, the cornerstone of our client's strategy lies in the realm of link building. Presently, my focus is dedicated to the development of the "water pool" project on theminecrftapk.com. This endeavor holds great significance as it aligns with our client's goals and objectives.
-
Link building is the main selling point in my perspective for my client. Currently, I'm working on thehomebeasts.com project of water pool for my client.
-
Good answer Dan, thanks. I have used the screenshot of where their business ranks on that name as well and it is good. One thing I avoid is ever using their computer to show them rankings for anything so as to not pull rankings influenced by their searches.
Thanks
-
Hey, thought I'd chime in! Those are all great ways of selling SEO.
I try to show the prospect a real pain point in their specific situation.
For example, for one local business I actually took a screenshot of a search for their brand, where they were not even showing up, and printed it and brought it to them. When they saw a search for their own business didn't even bring a result, that was motivating!
Or I'll do a really quick competitive analysis (nothing very scientific, just a real good guess at a desired keyword) and find where they don't rank well but a competitor does, and show them that.
Or, if a slightly more tech savvy prospect, I'll find a few things really wrong with the website, some 404s or crawlability issues.
If you can present these things in a way where you don't alarm people too much but generate that reaction of "wow, we need to do something about this". Present them in a way where you're also helping, educating and can provide a solution.
So my angle sometimes isn't "here's why SEO is important" it's "here's why YOU need SEO".
-Dan
-
Thanks James, all three are good points.
In sales training, we called the first one the moment of need. When a person sees your business at the moment that is an issue, they are likely to explore and buy from you. So sales people should be forever knocking as that need is not static.
The second one is great as well, especially for those who don't like to think of "Selling" their services. Based on research, more people by far and those with higher education by far choose organic placements versus paid search. (last I saw was 7.5 to 1 better CTR). -
Hi Robert, that is a really interesting selling point for SEO as a practice. I think it is quite surprising the number of individuals who won't sell SEO services because it feels cheap. My feeling is that this is a business like any other and provided we are offering a high-quality service, educating clients and managing their expectations SEO should be sold.
Here are some of the major selling points that we use when pitching to clients...
- Getting your products and services in front of prospective customers at the moment they are actively looking for (or at least thinking about looking for) whatever it is you offer
- SEO is subtle and doesn't interrupt - you're not stopping them from doing something like a TV, radio or print ad does, you are assisting them in their problem solving quest. (related to the first point but this one is a clear comparison of SEO vs other marketing methods).
- Build trust and credibility in your industry - this point can certainly be debated but we remind clients that with other forms of marketing you are simply buying attention whereas with SEO (and the peripheral activities) you are earning and building trust. Ranking #1 organically for an important term can be beneficial to your business beyond the traffic it provides.
Hope that helped - I'm interested to hear others thoughts also.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website ROI for organic SEO
A potential client would like to see published industry reports on ROI for SEO projects before they commit to doing. Please could you point me to some credible industry reports that shows the direct impact of organic SEO. I think that it would help if this report had organic click through rates, an increase in organic traffic as well as ranking info. if available. Thanks.
Industry News | | a-b-c0 -
Travelling & SEO?
Hi Everybody, I had no idea where to post this online and i thought SEOmoz was an awesome place to start! 🙂 I own a small digital marketing agency in the UK, i started it when i was 17 and i have won a number of awards from young entrepreneur of the year and i have worked with some large organisations. At the moment i am currently 21 and i have always wanted to go travelling and see the world. I have told my clients that i am going travelling and some are staying with me and some are leaving due to them liking that human contact / meet ups. what is totally fine. In October i am travelling around Australia and i was wondering if anybody has done anything like this before? I have always wanted to do it and keep coming up with excuses why i can't do it, but im just going to go for it!!!! I was thinking that i could travel from city to city working for different SEO agencies, i mainly work as a consultant because i find it extremely easy to start talking to people and generate leads. Do you think it would be better to work for somebody or pitch that im on my own travelling and can do it remotely. I can see why it wouldn't appeal to a agency to take somebody one as "part-time" and for somebody who could "steal" their business, im guessing i could get a contract together explaining that i will not work with any leads generated for their business? How would you go about getting work / getting paid? I have some websites what make income from absence but nothing life changing... just a few ££ per month. Any advice from anybody who has been travelling / done something like before would be extremely loved by me! 🙂 THANK YOU!!!!!! 🙂
Industry News | | Danny290 -
Local SEO Agency Suggestions
I've looked under the "recommended companies" tab of seomoz, but all of the SEO Agencies listed seem to be geared towards big businesses. Most of their contact pages have starting budgets that are way out of my league. I do my own web-development and on-site SEO, but due to the demands of my job, I do not have the time needed to focus on link-building, and any other kind of content marketing (other than occasional guest blogging). Can anyone recommend an individual or agency that can start with a $500 - $600 monthly budget and move up from there? My search terms are local to my city, and not all that competitive, just looking for someone who can help. Thanks in advance for any recommendations.
Industry News | | ChaseH0 -
Where do i find Local SEO Clients?
Hey, So i've been doing SEO for a while now and know a lot of tactics and a lot of ways to get my/others sites hire. I know good software (and have that software with full licenses and know the methods to use it in whitehat ways that will work well), internal content linking, title/description, webmaster tools (both google and bing), sitemaps etc... I have clients and my own sites that i have managed to get high in google, as well as my own local site that is number 1 in Google for my hometown + SEO, but that only gets about 80 searches a month and gets me very little if any phone calls a week. I've also just ordered 250 high quality business cards, that i spent ages designing to look awesome.. If these work well i'll print some more and stick all over the place... I currently have 2 local clients, 1 is a local web agency who every client they have they pay me a specific amount to boost that company in Google and the other is just a family friend who pays me a small amount a month to build links for him. I'd like to have 10-15+ clients all on my payroll with a nice amount of income that i can live off. I just finished full-time school and am just coming into the big wide world and have for paid for my new laptop, desktop, 2 monitors, SEO software licenses and SEOMoz account from niche blogs, software and SEO coaching and such.. I've built a brilliant online portfolio for people and have had a lot of great feedback from online clients. But i can only earn around $10-$110 per online client for SEO and around $8/hour for coaching... I'd like to be able to make that a LOT more. I do web/graphic design as well and have built a nice portfolio for that as well. So back to the main question, how did you and how do i get local clients? Thanks!
Industry News | | pompano210 -
What is the best place to learn reputation management, with regards to SEO
I have a new client that needs help with a bad review. Of course it may not be able to be deleted, but I have started to scratch the surface on how to help 'push it down' using SEO. Can any offer advice on a definitive source of learning reputation management? Many thanks!
Industry News | | adell500 -
How many small businesses use SEO?
I'm looking for data (not opinions) on how many small businesses use SEO, that is, either do it in-house, hire a firm, or hire a freelancer. I've poked around on SEMPO and eConsultancy but can't find what I'm looking for.
Industry News | | jsteimle0 -
Punchy Friday: Too much SEO Education?
This is not a question really, just an observation. Yesterday I was listening to "Stuff You Should Know" podcast, and it was about "Tickling". They were addressing how it is impossible to tickle yourself, and they theorized it was because our brain is AWARE that it's your own hand doing the tickling. The first thought that came to my brain was that our brain had put a "NoFolow" link on the tickling page of our brain website when it is from our own hands. I'm reading WAY to much about SEO . . . Happy Friday everyone.
Industry News | | damon12123