Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Urls with or without .html ending
-
Hello,
Can anyone show me some authority info on wheher links are better with or without a .html ending?
Thanks is advance
-
Another advantage of not having a technology extension is that if you change technologies and go from .html to .asp, you don't have to change all of your URLs and worry about redirects and lost link juice.
-
I agree with all three of your guys - make it as clean as you possibly can.

-
I totally agree with John and Woj. Clean, short , crisp and to the point url's is what you should be striving for. HTMLextension is a preference but not a law.
-
Generally the shorter the URL the better - both from an indexing & usability perspectives..
Also, shorter URLs attract higher click-thru rates

Further discussion/reading:
-
As a user, I prefer the URLs without. Looking at the SEOMoz 2011 Rankings, longer URLs correlate to worse rankings, so do yourself and your users a favor and save them 5 characters.
http://www.seomoz.org/article/search-ranking-factors#metrics-8
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Include or exclude noindex urls in sitemap?
We just added tags to our pages with thin content. Should we include or exclude those urls from our sitemap.xml file? I've read conflicting recommendations.
Technical SEO | | vcj0 -
Url folder structure
I work for a travel site and we have pages for properties in destinations and am trying to decide how best to organize the URLs basically we have our main domain, resort pages and we'll also have articles about each resort so the URL structure will actually get longer:
Technical SEO | | Vacatia_SEO
A. domain.com/main-keyword/state/city-region/resort-name
_ domain.com/family-condo-for-rent/orlando-florida/liki-tiki-village_ _ domain.com/main-keyword-in-state-city/resort-name-feature _
_ domain.com/family-condo-for-rent/orlando-florida/liki-tiki-village/kid-friend-pool_ B. Another way to structure would be to remove the location and keyword folders and combine. Note that some of the resort names are long and spaces are being replaced dynamically with dashes.
ex. domain.com/main-keyword-in-state-city/resort-name
_ domain.com/family-condo-for-rent-in-orlando-florida/liki-tiki-village_ _ domain.com/main-keyword-in-state-city/resort-name-feature_
_ domain.com/family-condo-for-rent-in-orlando-florida/liki-tiki-village-kid-friend-pool_ Question: is that too many folders or should i combine or break up? What would you do with this? Trying to avoid too many dashes.0 -
Best URL format for pagination
We're currently changing the URL format of our website search, we have been discussing a lot and cannot decide the past way to pass the pagination parameter for SEO. We narrowed down to the options. www.website.com/apples/p2 - www.website.com/apples?page=2 - www.website.com/apples/page/2 What would give us best ranking returns? What do you think?
Technical SEO | | HelpSaude0 -
Blog article URL - with or without date?
Quick question to all you folks: does including the date in a blog article's permalink affect rankings? For example, here's an article with the month and year, as well as the blog title: http://www.ayzanyc.com/blog/2012/12/difference-between-hot-chocolate-hot-cocoa/ Is it better to omit the date and just put the blog title? Also, if is better to avoid using the date, is it worth it to change the link structure of our previous articles (given that the URL will now be different), or should we just focus on future articles? Thanks ahead of time for your advice.
Technical SEO | | onurkiyak0 -
Vanity / Short URLs 301?
Hi everyone, I'm working on a website that uses a lot of short urls eg http://www.forest.com/oaktrees. A quick check reveals these are currently 302 status. My question is should these be made 301s - a lot of them are in off-page content and looking at GA attract a lot of clicks. I've not managed to see a definitive answer to this after several Google searches. All help and advice greatly appreciated. Bw Jon
Technical SEO | | CoL-PR0 -
Is it a problem to have a homepage with a slug / URL ?
Hi, We are designing a web site for one of our clients, and using a home made CMS. I don't know how this CMS has been built, but anyways, in the end the homepage has a URL format which looks like this : www.mydomain.com/my-custom-url.html. No www.mydomain.com. Is it dangerous for SEO to have a slug/URL directly on the homepage ? Do you have experiences, cases where it has impacted a site negatively ? The main problem I expect is duplicate content (with Google seeing both www.mydomain.com and www.mydomain.com/my-custom-url.html as being different pages) but apparently the CMS is doing a 302 redirect from the root domain to the URL (I told my colleague it should at least be a 301). Sorry if this question seems like basic SEO knowledge, but I really can't find a definitive answer on the subject. Thank you very much 🙂
Technical SEO | | edantadis0 -
Ok to Put a Decimal in a URL?
I'm in the process of creating new product specific URLs for my company. Some of our products have decimals in them for their names as a unit of measurement. For example - .The URL for a 050" widget would be something like: http://www.example.com/product/category/.050-inch-widget My question is - Can I use a decimal in the URL without ticking off the search engines, and/or causing any other unexpected effects?
Technical SEO | | CodyWheeler0 -
Use of + in url good or bad?
Hi, I am working on a SEO project for a client.
Technical SEO | | MaartenvandenBos
Some of the urls have a + between the keyword.
like www.example.com/make+me+happy/ Is this good or bad for seo?
Or is it maybe better to use - ? Thanks!0