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  4. Urls with or without .html ending

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Urls with or without .html ending

Technical SEO
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  • sesertin
    sesertin last edited by Oct 27, 2011, 8:44 PM

    Hello,

    Can anyone show me some authority info on wheher links are better with or without a .html ending?

    Thanks is advance

    1 Reply Last reply Reply Quote 0
    • KeriMorgret
      KeriMorgret last edited by Nov 2, 2011, 9:23 PM Nov 2, 2011, 9:23 PM

      Another advantage of not having a technology extension is that if you change technologies and go from .html to .asp, you don't have to change all of your URLs and worry about redirects and lost link juice.

      1 Reply Last reply Reply Quote 0
      • ASOS
        ASOS last edited by Oct 28, 2011, 5:46 AM Oct 28, 2011, 5:46 AM

        I agree with all three of your guys - make it as clean as you possibly can. 🙂

        1 Reply Last reply Reply Quote 0
        • stefanok
          stefanok last edited by Oct 28, 2011, 3:11 AM Oct 28, 2011, 3:11 AM

          I totally agree with John and Woj. Clean, short , crisp and to the point url's is what you should be striving for. HTMLextension is a preference but not a law.

          1 Reply Last reply Reply Quote 0
          • wojkwasi
            wojkwasi last edited by Oct 27, 2011, 9:53 PM Oct 27, 2011, 9:53 PM

            Generally the shorter the URL the better - both from an indexing & usability perspectives..

            Also, shorter URLs attract higher click-thru rates 🙂

            Further discussion/reading:

            • http://www.seomoz.org/q/why-isn-t-seomoz-using-file-extensions-html-etc-on-any-of-their-web-page-urls
            • http://www.seomoz.org/blog/11-best-practices-for-urls
            • http://www.seomoz.org/qa/view/8183/do-file-extensions-matter-anymore
            1 Reply Last reply Reply Quote 2
            • john4math
              john4math last edited by Oct 27, 2011, 9:52 PM Oct 27, 2011, 9:52 PM

              As a user, I prefer the URLs without.  Looking at the SEOMoz 2011 Rankings, longer URLs correlate to worse rankings, so do yourself and your users a favor and save them 5 characters.

              http://www.seomoz.org/article/search-ranking-factors#metrics-8

              1 Reply Last reply Reply Quote 2
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