Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Urls with or without .html ending
-
Hello,
Can anyone show me some authority info on wheher links are better with or without a .html ending?
Thanks is advance
-
Another advantage of not having a technology extension is that if you change technologies and go from .html to .asp, you don't have to change all of your URLs and worry about redirects and lost link juice.
-
I agree with all three of your guys - make it as clean as you possibly can.

-
I totally agree with John and Woj. Clean, short , crisp and to the point url's is what you should be striving for. HTMLextension is a preference but not a law.
-
Generally the shorter the URL the better - both from an indexing & usability perspectives..
Also, shorter URLs attract higher click-thru rates

Further discussion/reading:
-
As a user, I prefer the URLs without. Â Looking at the SEOMoz 2011 Rankings, longer URLs correlate to worse rankings, so do yourself and your users a favor and save them 5 characters.
http://www.seomoz.org/article/search-ranking-factors#metrics-8
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google is indexing bad URLS
Hi All, The site I am working on is built on Wordpress. The plugin Revolution Slider was downloaded. While no longer utilized, it still remained on the site for some time. This plugin began creating hundreds of URLs containing nothing but code on the page. I noticed these URLs were being indexed by Google. The URLs follow the structure: www.mysite.com/wp-content/uploads/revslider/templates/this-part-changes/ I have done the following to prevent these URLs from being created & indexed: 1. Added a directive in my Htaccess to 404 all of these URLs 2. Blocked /wp-content/uploads/revslider/ in my robots.txt 3. Manually de-inedex each URL using the GSC tool 4. Deleted the plugin However, new URLs still appear in Google's index, despite being blocked by robots.txt and resolving to a 404. Can anyone suggest any next steps? I Thanks!
Technical SEO | | Tom3_150 -
Folders in url structure?
Hello, Revamping an out-of-date website and am wondering if I need to include the folders (categories) in the url structure? The proposed structure has 8 main folders. I've been reading that Google is ok if the folder is not included in the url, but is it really? The hesitation I have is that the urls are getting long and the main folder only has only a sub folder beneath it. So, /folder-name/facility-name/treatment-overview. This looks too long, doesn't it? Thanks!
Technical SEO | | lfrazer1230 -
Same URL for languages sub-directories
Hi All, I have a main domain and 9 different subdirectories for languages, example: www.example.com/page.html www.example.com/uk/page-uk.html www.example.com/es/page-es.html we are implementing hreflang tags for the languages, but we are thinking to get rid of the dashes on the languages URL: -uk or -es, so it will be: www.example.com/page.html www.example.com/uk/page.html www.example.com/es/page.hrml would this be a problem? to have same page names even if they are in different subdirectories? would we need to add canonical tags, at lease for the main domain URLs? www.kornferry.com/page.html Thank you, Rachel
Technical SEO | | RaquelSaiz0 -
Inurl: search shows results without keyword in URL
Hi there, While doing some research on the indexation status of a client I ran into something unexpected. I have my hypothesis on what might be happing, but would like a second opinion on this. The query 'site:example.org inurl:index.php' returns about 18.000 results. However, when I hover my mouse of these results, no index.php shows up in the URL. So, Google seems to think these (then duplicate content) URLs still exist, but a 301 has changed the actual goal URL? A similar things happens for inurl:page. In fact, all the 'index.php' and 'page' parameters were removed over a year back, so there in fact shouldn't be any of those left in the index by now. The dates next to the search results are 2005, 2008, etc. (i.e. far before 2013). These dates accurately reflect the times these forums topic were created. Long story short: are these ~30.000 'phantom URLs' in the index out of total of ~100.000 indexed pages hurting the search rankings in some way? What do you suggest to get them out? Submitting a 100% coverage sitemap (just a few days back) doesn't seem to have any effect on these phantom results (yet).
Technical SEO | | Theo-NL0 -
Best URL format for pagination
We're currently changing the URL format of our website search, we have been discussing a lot and cannot decide the past way to pass the pagination parameter for SEO. We narrowed down to the options. www.website.com/apples/p2 -Â www.website.com/apples?page=2 -Â www.website.com/apples/page/2 What would give us best ranking returns? What do you think?
Technical SEO | | HelpSaude0 -
Landing Page URL Structure
We are finally setting up landing pages to support our PPC campaigns. There has been some debate internally about the URL structure. Originally we were planning on URL's like: domain.com /california /florida /ny I would prefer to have the URL's for each state inside a "state" folder like: domain.com /state /california /florida /ny I like having the folders and pages for each state under a parent folder to keep the root folder as clean as possible. Having a folder or file for each state in the root will be very messy. Before you scream URL rewriting :-). Our current site is still running under Classic ASP which doesn't support URL rewriting. We have tried to use HeliconTech's ISAPI rewrite module for IIS but had to remove it because of too many configuration issues. Next year when our coding to MVC is complete we will use URL rewriting. So the question for now: Is there any advantage or disadvantage to one URL structure over the other?
Technical SEO | | briankb0 -
Old URL redirect to New URL
Alright I did something dumb a year a go and I'm still paying for it. I changed my hyphenated URL to the non-hyphenated version when I redesigned my website. I say it was dumb because I lost most of my link juice even though I did 301 redirects (via the htaccess file) for almost all of the pages I could find in Google's index. Here's my problem. My new site took a huge hit in traffic (down 60%) when I made the change and even though I've done thousands of redirects my old site is still showing up in the SERPS and send much if not most of my traffic. I don't want to take the old site down in fear it will kill all of my traffic. What should I do? Is there a better method I should explore then 301 redirects? Could the other site be affecting my current rank since it's still there? (FYI...both sites are built on the WP platform). Any help or ideas are greatly appreciated. Thank you! Joe
Technical SEO | | kaje0 -
Ok to Put a Decimal in a URL?
I'm in the process of creating new product specific URLs for my company. Some of our products have decimals in them for their names as a unit of measurement. For example - .The URL for a 050" widget would be something like: http://www.example.com/product/category/.050-inch-widget My question is - Can I use a decimal in the URL without ticking off the search engines, and/or causing any other unexpected effects?
Technical SEO | | CodyWheeler0