Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Singular vs plural in urls
-
In keyword research for an ecommerce site, I've found that widget, singular gets a lot more searches than widgets, plural AND is much less competitive. Is it better for SEO purposes to have the URLs (and matching title tags) in the catalog as /brass-widget.html, /steel-widget.html, etc., or /brass-widgets.html, etc.?
I'm worried that a) searches for widgets will pass by the singular urls but not vice versa, and b) the singular form will strike visitors as bad grammar. Any advice?
-
What is better? Singular vs Plural? We tried putting keywords that is singular but there are many other plural keywords within that landing page. Now that plural keyword is outranking the singular.
What is the best practice for this? We want the singular keyword to rank higher the the plural?
thanks
-
The way I have always looked at this is to add the 's'
That way you have the singular AND plural keyword covered.
The singular is of course in the url as well and that s just makes your site more optimized for the plural too.
Then to really differentiate which one you want to rank for, just change some the other on page factors and link building
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Appending a code at the end of a URL
Hi All, Some real estate/ news companies have a code appended to the end of a URL https://www.realestate.com.au/property-house-qld-ormiston-141747584 https://www.brisbanetimes.com.au/national/queensland/childcare-centre-could-face-prosecution-for-leaving-child-on-hot-bus-20230320-p5ctqs.html Can I ask if there's any negative SEO implications for doing this? Cheers Dave
Technical SEO | | Redooo0 -
Folders in url structure?
Hello, Revamping an out-of-date website and am wondering if I need to include the folders (categories) in the url structure? The proposed structure has 8 main folders. I've been reading that Google is ok if the folder is not included in the url, but is it really? The hesitation I have is that the urls are getting long and the main folder only has only a sub folder beneath it. So, /folder-name/facility-name/treatment-overview. This looks too long, doesn't it? Thanks!
Technical SEO | | lfrazer1230 -
Special characters in URL
Will registered trademark symbol within a URL be bad? I know some special characters are unsafe (#, >, etc.) but can not find anything that mentions registered trademark. Thanks!
Technical SEO | | bonnierSEO0 -
Removing URL Parentheses in HTACCESS
Im reworking a website for a client, and their current URLs have parentheses. I'd like to get rid of these, but individual 301 redirects in htaccess is not practical, since the parentheses are located in many URLs. Does anyone know an HTACCESS rule that will simply remove URL parantheses as a 301 redirect?
Technical SEO | | JaredMumford0 -
Approved Word Separators in URLs
Hi There, We are in the process of revamping our URL structure and my devs tell me they have a technical problem using a hyphen as a word separator. There's a whole lot of competing recommendations out there and at this point I'm just confused. Does anyone have any idea what character would be next-best to the hyphen for separating words in a URL? Any reason to prefer one over another? Some links I've found discussing the topic: This page says that "__Google has confirmed that the point (.), the comma (,) and the hyphen (-) are valid word separators in URL’s.": http://www.internetofficer.com/seo/google-word-separator/ This page suggests the plus (+) symbol would be best: http://labs.phurix.net/posts/word-separators-in-urls This guy says he's tested and there's a whole bunch of symbols that will work as word separators: http://www.webproguide.com/articles/Symbols-as-word-separators-a-look-inside-the-search-engine-logic/ I'm leaning towards the tilde (~) or the plus (+) sign. Usage would be like so: http://www.domain.com/shop/sterling~silver OR /shop/sterling+silver etc... Thanks in advance for your help!
Technical SEO | | Richline_Digital1 -
Urls with or without .html ending
Hello, Can anyone show me some authority info on wheher links are better with or without a .html ending? Thanks is advance
Technical SEO | | sesertin0 -
Someone is redirecting their url to mine
Hello, I have just discovered that a company in Poland www.realpilot.pl is directing their domain to ours www.transair.co.uk. We have not authorised this, neither do we want this. I have contacted the company and the webmaster to get it removed. If you search for the domain name www.realpilot.pl we (www.transair.co.uk) come up top. My biggest worry is that we will get penalised by Google for this re-direct as it appears to be done using some kind of frame. Does anyone know anything about this kind of thing? Many Thanks Rob Martin
Technical SEO | | brightonseorob0