SEO Moz ranking reports
-
I am confused. The SEO Moz ranking reports state that my site show show up in a specific position in SERP for a specific keyword yet when I google the keyword the ranking is different. Are these ranking reports merely indicative or are they supposed to be accurate?
-
Great answer! I did know about Google personalization but the IPS was new to me. Thanks Egol!
-
This provides a perspective that I had not thought of. In essence the SEO Moz rankings, therefore, must be predictive but not based on actual rankings
-
There are a lot of different factors that can produce different SERPs for a single query.
First... you probably know about "personalization".... If you are logged into a google service your SERPs will be influenced by your previous browsing.
Second... google is constantly running a lot of experimental SERPs. These can deliver very unusual results and could account for 10% or more of the SERPs served on any given day. (Read the book "in the Plex" if you want to learn more about this - great book BTW - will help you understand Google)
Now, here is my experience....
I can search at my office using different browsers on same computer (chrome, firefox, internet explorer and safari) and see different SERPs. Then I can remote connect to my home on the other side of a small town on a different ISP and get still different results. Then get out my iphone and see different results there...and different results still on my ipad (different ISPs). I can see many different SERPs without leaving my chair.
Results are most similar using generic informational queres such as "mars rover" and vary enormously when I search for something that might have local variations such as "pizza".
There isn't a "standard google SERP".
I use the SEOmoz ranking reports to track progress over time, knowing that most people will see something different when they query.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rank tracking in Excel via MOZ API?
Hi there, i hope someone knows the solution to this problem. I created/ copied the "advanced Excel Keyword Analysis Report" that Dan Peskin was kind enough to share, you can find it here: http://moz.com/blog/how-to-build-an-advanced-keyword-analysis-report-in-excel. Now i m looking for a solution to rank my Keywords by using an API, preferably the MOZ API. My keywords are alligned in a column "Keword List", which will be regularly updated. Next to this column i would like to have a column with the corresponding rank. Is there a automatic solution, or do i have to do it manually?
Moz Pro | | Juri.Rabiner0 -
Moz Data Issues?
Since the launch of Moz something or other has been wrong with my data. Is everyone having these issues? Or is it just me?
Moz Pro | | EcommerceSite0 -
The pages that add robots as noindex will Crawl and marked as duplicate page content on seo moz ?
When we marked a page as noindex with robots like {<meta name="<a class="attribute-value">robots</a>" content="<a class="attribute-value">noindex</a>" />} will crawl and marked as duplicate page content(Its already a duplicate page content within the site. ie, Two links pointing to the same page).So we are mentioning both the links no need to index on SE.But after we made this and crawl reports have no change like it tooks the duplicate with noindex marked pages too. Please help to solve this problem.
Moz Pro | | trixmediainc0 -
Historical data in rank report not matching summary?
I got a new rank report today. For a lot of keywords in Yahoo and Bing it is saying things like >49 etc. When I hover over it, it tells me that these are new keywords for me that I didn't rank for before. When I look at the historical graph for those specific engines though it just shows me going back at the same position historically. For example like position 17 going back many months without change. Can anyone tell me what is up with that?
Moz Pro | | edu-SEO0 -
Is anyone having problems with rank tracker
Hi for some reason i am finding semoz site very slow and when i have tried to use rank tracker it is not working. is anyone else finding this
Moz Pro | | ClaireH-1848860 -
The keyword ranking report takes into account all my website urls? Can I specify the URLs where I want to track the keywords?
I don't know if my weekly reports are reporting the ranking of my keywords correctly. I have added some new keywords, since that all my reports are in red numbers. I don't know if this is happening because I did something wrong, or if is because my rankings are really falling down.
Moz Pro | | hockerty0 -
Optimization report card says "F" but I'm ranking #1
Using the SEOMoz pro tools and several of the terms I have listed get a report card of "F" but they also show Google rank of #1, #2. Is this unusual? And should I spend a lot of time "fixing" this if we're already ranking high?
Moz Pro | | schof0 -
Keyword ranking tool
Hello, What is best practice for knowing if a keyword is too difficult to try to rank for. i understand the keyword difficulty tool in seoMOZ, but am unsure of how it actually relates to if I should attempt to rank for the keyword. Is there a differential people use such as if a site has a Page Authority of 60 we will not try to rank for a keyword that has a keyword difficulty ranking of 40?
Moz Pro | | digitalops0