Is Yahoo Directory worth the money?
-
Our listing is up for renewal in Yahoo Directory. Is there a way to measure the impact the listing had vs. the year before without the listing beyond direct referrals?
Thanks!
-
How much is the link for the year again, from what I can remember about $299.
I think the $299 is better spent else where, if it costs you $20 for a article to be written I would produce 15 articles and either put them on your website or use them for guest blogging, I think this will give you a better return SEO wise then a Yahoo listing.
Like Rob said though, if your a large company with a big marketing budget, there is probably 4-5 directories they would signup with and just repeat the subscription year on year.
-
The Yahoo directory is still a good link. The question of value can only be answered by you. Do you have a site with a lot of links to it that are strong? Did your PA/DA improve with that and did you measure other links that were added over time? (This in my estimation would be the only way to determine even a quality guess).
For me, some sites - clients who are new with reasonable spend available, clients who really need all they can get, etc. it is a good spend. For smaller local without highly competitive areas, those with history (2 plus years), strong locally, i do not see the point in it as there are good ways to optimize them without the spend.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google's Importance on usability issues in sub directories or sub domains?
Hi Moz community, As the different usability issues like pagespeed or mobile responsiveness are playing a key role in website rankings; I wonder how much the same factors are important for sub directories or sub domain pages? Do each and every page of sub directory or sub domain must be optimised like website pages? Does Google gives same importance? Thanks
Algorithm Updates | | vtmoz0 -
Sub-domain or sub-directory for mobile version
sub-domain or sub-directory for mobile version advantages or dis-advangages?
Algorithm Updates | | Superflys0 -
Clients asks: How long till on Bing and Yahoo?
Hi there, One of my clients had asked me how long it would take for his site to get up on Yahoo and Bing. He's currently on Google, but those other search engines are lagging. It's been a week or so since his site launched, but I'm not sure what to tell him as I don't really know much about Yahoo and Bing.
Algorithm Updates | | StephBertha0 -
Anyone else noticing that Bing & Yahoo are delivering widely different results
Anyone else noticing that Bing & Yahoo are delivering widely different results in past week. Prior to that after they started using Bing SE it seemed like they were identical, but no more. I am using RankTracker and getting this on several web sites.
Algorithm Updates | | BrandTastic0 -
Poor rankings in Bing/Yahoo
Hello, A site I'm working on ranks well in Google, but does poorly in Bing/Yahoo. Is there anything I should look at? Thanks,
Algorithm Updates | | PLP0 -
Which is the better option in 2012, sub-domains or sub-directories?
Pinnion offers online software for surveys and trivia games. Information about our product is at www.pinnion.com and then interested users create their accounts at secure.pinnion.com. The surveys that they create link back to secure.pinnion.com, so we would obviously like to gain whatever SEO benefits we can from that structure. We've been advised that moving from secure.pinnion.com to www.pinnion.com/secure would be the best way to accomplish this. A 2009 post by Rand seems to support that POV, but then a 2011 post over SEObook claims that everything has changed 100% since then. There was a little conversation here and here in Q&A last Fall that touched on this subject, but nothing really definitive. Would love to get thoughts on this subject based on the collective wisdom today. Thanks.
Algorithm Updates | | yahuie0 -
My google ranking is coming up but not so much with yahoo and bing. Could someone give me some advice?
I know that no question is supposed to be a dumb questions so I am going to go for it... Our keyword ranking on google for one of our companies capitol collision is getting better all the time but the same can't be said for yahoo or bing. Could you please offer some advice on how to improve this as well? Thanks
Algorithm Updates | | allstatetransmission0