Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Rel="canonical" on home page?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Rel="canonical" on home page?

    On-Page Optimization
    5
    5
    3006
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • SamCUK
      SamCUK last edited by

      I'm using wordpress and the all in one seo pack with the canonical option checked. As I understand it the rel="canonical" tag should be added to pages that are duplicate or similar to tell google that another page (one without the rel="canonical" tag) is the correct one as the url in the tag is pointing google towards it.

      Why then does the all in one seo pack add rel="canonical" to every page on my site including the home page? Isn't that confusing for google?

      1 Reply Last reply Reply Quote 0
      • Dr-Pete
        Dr-Pete Staff last edited by

        There are mixed opinions on using it on every page, but I think it's very useful on the home-page, for exactly the reasons that @donford suggests. It's easy for the home-page to get a bunch of variants indexed, including tracking parameters.

        Originally, Google said that canonical wasn't proactive, but they've eased up on that. Worst case, they may just ignore it, but the All-In-One SEO approach on a blog isn't a bad bet. It's just so easy for dynamic sites to spin off duplicate URLs that it's better to be proactive.

        I've never seen a penalty or devaluation due to using canonical when it's not necessary. I think Bing implied that they may ignore it if they see it too often, but I've never even seen a concrete example of that happening. It's so commonplace now that you'd hear about it if sites were being penalized.

        1 Reply Last reply Reply Quote 0
        • donford
          donford last edited by

          It would also make sense if you're home page generates something like

          www. A Site.com
          www. A Site.com/
          www. A Site.com/index.php
          www. A Site.com/index.php/

          This prevents duplicate page content issues as those pages while the exact same, are different URL's. The canonical tag should point to a single page whichever one is the real url for your site.

          Hope that helps,

          Don

          1 Reply Last reply Reply Quote 1
          • JarnoNijzing
            JarnoNijzing last edited by

            it is confusing indeed.. had the same problem but read a lot about in on internet and Woj Kwasi is absolutely right.

            It tells google, hey look, this is the original page with this original content.

            also: use it in combination with htaccess files and you should be able to fix every problem

            1 Reply Last reply Reply Quote 0
            • wojkwasi
              wojkwasi last edited by

              It's just saying to Google that the page it's on is the originator of the content

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • sarahwalsh

                On-page SEO

                onpage

                This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?

                On-Page Optimization | | sarahwalsh
                1
              • FireMountainGems

                What to do with "trendy" content that is no longer relevant?

                Hi all, My company is in the fashion/jewelry industry and we regularly create short content describing the latest trends in jewelry. We do not include any sort of date reference on the content, which means that a searcher who gets to our site has no way of knowing if this is a trend from 2008 or 2016. Does anyone have any experience with the best way to handle this? I want to remain relevant for our customers. It seems like a big disservice to our customers to show them a "trend" which trended 5 years ago. Is there a benefit to keeping this content around or would it be better to cycle it off the site after 6 months or so? Thanks for any advice or experience you have! R.

                On-Page Optimization | | FireMountainGems
                1
              • Aquatell

                Why are http and https pages showing different domain/page authorities?

                My website www.aquatell.com was recently moved to the Shopify platform.  We chose to use the http domain, because we didn't want to change too much, too quickly by moving to https.  Only our shopping cart is using https protocol.  We noticed however, that https versions of our non-cart pages were being indexed, so we created canonical tags to point the https version of a page to the http version.  What's got me puzzled though, is when I use open site explorer to look at domain/page authority values, I get different scores for the http vs. https version.  And the https version is always better.  Example:  http://www.aquatell.com DA = 21 and https://www.aquatell.com DA = 27.  Can somebody please help me make sense of this?  Thanks,

                On-Page Optimization | | Aquatell
                1
              • Palmbourne

                Can you use the canonical tag and rel=next and rel=prev on category pages.

                We have a conflict of information between our web developers and our SEO company. We are an on-line retail company hence we have a fair number of different categories. Our site is set up with the rel=next and rel=prev tags. Our SEO company have asked us to implement canonical links on our category pages and leave the rel=next and rel=prev tags as they are. Our web developers are saying by doing this we are asking Google to ignore all of our products on all of the pages except page 1 which would mean Google would not index a lot of our products. I have looked at a few articles but I am struggling to understand which way to go. Any advice would be appreciated. Thank you in advance.

                On-Page Optimization | | Palmbourne
                0
              • katandmouse

                Why is Google replacing my meta title with the business name on home page?

                For all queries that return the home page, Google is not showing my meta title. Instead it replaced it with the official business name which of course makes it harder to rank for key terms since they don't exist now in the meta title. You can see this is you search on "mt view estate planning attorney". The site in question is dureelaw.com and the title showing is "The Law Office of Daniel L. DuRee." View the source and you'll see my meta title. Why is Google substituting it?

                On-Page Optimization | | katandmouse
                0
              • m2webs

                How "Top" or "Best" are considered when in front of keyword

                I would like to know if someone has proven info how google today counts words "Top" or "Best" when in front of main keywords you try to rank for. For example, if I have a keyword like "Restaurants in Madrid" and I optimize that page without using words "top" or "best" will it have good rankings for keywords "top restaurants in madrid" and "best restaurants in madrid" ? I suppose that google is smart enough to know that web page should be good ranked even without using those 2 words but would like to know percentage of my loss if I just exclude those words from title tag and other important onpage factors. I want to rank high for all the 3 combinations, with "top", with "best" and without it in front so searching for best solution. I plan just to add one of those words, for example "top" and hope that google will know that "top" = "best" 🙂

                On-Page Optimization | | m2webs
                0
              • StudioCiteroni

                Can "window.location" javascript on homepage affect seo?

                Hi! I need to add a splashpage to my wordpress site. I use "window.location" javascript on the homepage to redirect on the splashpage (controlled by cookie to redirect only for the first access). Can this technique affect the SEO on homepage? Thanks in advance!

                On-Page Optimization | | StudioCiteroni
                0
              • Ferguson

                URL for location pages

                Hello all We would like to create clean, easy URLs for our large list of Location pages. If there are a few URLs for each of the pages, am I right when I'm saying we would like this to be the canonical? Right now we would like the URL to be: For example
                Domain.com/locations/Columbus I have found some instances where there might be 2,3 or more locations in the same city,zip. My conclusion for these would be: adding their Branch id's on to the URL
                Domain.com/locations/Columbus/0304 Is this an okay approach? We are unsure if the URL should have city,State,zip for SEO purposes?
                The pages will have all of this info in it's content
                BUT what would be best for SEO and ranking for a given location? Thank you for any info!

                On-Page Optimization | | Ferguson
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.