Best AdWords Training?
-
We want to give some adwords training to some of our internal staff with no prior SEO / PPC knowledge.
We want to find:
- A good comprehensive Adwords reference book and
- A good beginner's Adwords online training course
Any recommendations on some good options for the above?
-
Sorry to revive an old thread, but I was considering starting on the Google Adwords course.
Are there better options than the Google one?
-
The main links that helped me were:
- http://www.google.com/ads/learn/all-topics.html
- http://www.pagezero.com/publications/google-adwords-guide.php#freedownload
Thanks
-
Your link led me to this
http://www.google.com/ads/learn/all-topics.html
Which is a great series of intro movies that should do the trick before the rest of the people jump in.
-
Hi Alex, as you mentioned that you want some ad words training to some of your staff which had no knowledge of SEO/PPC so I am referring you the links from which your both query had been easily solved.
1. http://www.pagezero.com/publications/google-adwords-guide.php#freedownload & http://ppcblog.com/comprehensive-course-just-for-google-adwords/
2.http://www.squiz.co.uk/services/training/adwords-101 & http://emoneymakingonline.com/2010/05/10/free-adwords-course-for-beginners/ & http://www.adwordsstrategy.com/for-ppc-beginners-only-adwords-academy-online-training-course/.
I am sure that by referring the above links your whole problem had been easily solved.
-
I agree the ofifcial Google course content is good for Brginners yet if you want to take it up a notch another good example is Market Motive PPC training example here:
http://www.marketmotive.com/internet-marketing-training-and-certification-signup?top=home&topic=PPC
-
Hi Czarto,
Speaking from experience, There really isnt a better source to learn Adwords IMO than Google itself. http://www.google.com/adwords/professionals/
They have all of their exam certification training guides online for free. There are about 14 chapters, some of which you can skip but by after reading it all, they will all have a pretty good understanding of Adwords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Importing Analytic goals into Adwords
My company is in the process of updating how we track conversions in Adwords and Analytics. One prgrammer suggested importing Analytic goals into the Adwords account. I am extremely hesitant to do that because I know that Analytics and Adwords don't always play nicely together. Does anyone have any experience (positive or negative) around this. Pros and cons? Should I keep the tracking separate? Also, FYI, our flow does not employ the traditional "thank you page" conversion model. We have java scripts and onload events that fire when goals are triggered. I am not a programmer so I am a little out of the loop on how it all works. All I know is that I want conversions/goals to be attributed to the correct channel. Help me mozzers!
Paid Search Marketing | | Vacatia_SEO0 -
Adwords "seller reviews" not showing
We have been building up our reviews (with trustpilot) over the last few months, which has been picked up by google's reviews, and on the 2 July we passed the 30 reviews mark, (takes about a week or two before it shows the reviews on google reviews). So we have had + 30 reviews for over 6 weeks now, our score is 4.8/5 but are "Seller Reviews" is still not showing on our adwords. Is there any other reason our seller reviews would not be showing yet?
Paid Search Marketing | | PaddyDisplays0 -
Potential problems with multiple users of an adwords MCC
Morning all, I have had a query regarding granting access to an MCC account for people using various platforms. Now this a pretty specific query for an area outside my expertise, and conveniently both our PPC guys are on holiday so thought i would reach out to the community. Full request is this: "On the mcc I am slightly concerned about that, from experience I have run into problems especially with granting access for usage of API’s on an account, so if for example we wanted to use marin they would need access then another wanted to use adobe they would need another and if they are all sat under the SSM teams mcc that could be problematic or we would have to set up another." Any help would be appreciated. Thanks, Tom.
Paid Search Marketing | | Sarbs0 -
Best method to measure conversions (Adwords)
Hi, I am a new member and fairly new to PPC. I have a service based site (car detailing) and I have been using Adwords for quite sometime now. My primary question is about tracking conversions. I have dedicated landing pages for each one of my ad groups (and some kw specific landing pages). When a potential customer lands on one of my pages - lets say my "car wash" page, they have the option to: Call from that page to book a service (I have a trackable number on that pages) Book online (its a 3rd party booking app with no tracking functionality) Continue to my main site for find out about our other services (I have a few outbound links set up on the page) But, I am running into problems when it comes to conversion tracking. I am not doing any call tracking via Adwords, so what would be the most effective way for me to track conversions? A) Should I set up event tracking in order to count outbound clicks as conversions? B) Should I remove all outbound links from that landing page and use the custom phone number on that page? My fear with this option is that customers may want to see additional services that are on my primary site. Therefore, I don't want to limit them to that landing page only. C) Should I use Adwords call tracking? If I go this route, I would have to decrease my campaign budgets in order to offset the call tracking costs. Or maybe there is another option I should consider that someone with more experience could offer. Any advice would be greatly appreciated. Thanks in advance
Paid Search Marketing | | Headwurdz0 -
Whoa! Newsletter Subscription Form in Adwords Ad??? How can I do this?
I just googled the term "Mobile Lead Gen" and found this ad: http://cl.ly/260X3f0t1z1j1R1m212d Sweet! It has the subscription form signup directly within the Google Ad. Looks like Chrome even pre-populated my email address in the form. Does anyone know how to set this up within Adwords? I've never seen that option before. wXOGJ
Paid Search Marketing | | shawn810 -
Doing Google Places for customer - best solution?
I work at a media agency in Denmark and I'm trying to open a Google Places-account for one of our retail-customers which is to be linked to the customers AdWords-account. I created a Places account and via bulk upload I submitted the customers 74 locations. I was then asked to verify my bulk upload, which I did. That's two weeks ago, and I've tried to get help from our Google contact but to little avail. Could the problem be that I am doing the places account on behalf of our customer, and thus when I am asked to verify the upload I supply my own information (contact phone and business name) rather than the customers? Have any of you had a similar experience? Is there an alternate path I can take to solve this?
Paid Search Marketing | | Iumreprise0 -
Has anyone seen a recent study on % of clicks on Adwords vs Organic results?
HI, I am trying to find out what percentage of people click on organic search results on Google versus the percentage of people who click on advertisements. I have found many references online to studies that supposedly say 70-80% of clicks go to organic results and the rest go to ads, but I have never seen an actual study claiming this, let alone a recent one. Can anyone help? many thanks in advance, Annemieke
Paid Search Marketing | | AnnemiekevH0 -
Does increased adwords traffic boost your search engines rankings?
Does paying for 1cent low quality clicks give you more traffic that can be used to increase your search engine rankings?
Paid Search Marketing | | nutworkweb0