Related products - random products or static
-
Hello,
I was curious about where to get related products from. Currently I just grab some random products from the same category.
Would there be any benefit to always linking to the same related products on a product page?
Thanks
-
Right I see what you're getting at now. I wouldn't count on too much SEO benefit beyond what you'd normally expect from any other internal link. It sure makes keeping your site and internal link plan organized much easier though, right?
-
Thanks for the input, but my system isn't actually products. I just used that as an example.
Do you think there are any seo benefits of having static links to related products as opposed to random ones (different links every time google crawls)
-
Hey nux,
You can also use a #tag system to sort all of your products, just like WordPress does with related posts. For example, you might sell sports equipment and both basketballs and baseballs are both tagged #balls. That will help an automatic system on your website display related products based on the tags.
Now, you can promote some products more than others. A lot of web developers will do so because they earn a higher conversion on a specific product or just have more luck selling it to visitors. Another reason I see a lot of web developers feature some products more than others is if they're gathering some traffic data on a product.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Tag Value on SEO
Do product tags for ecommerce sites have any benefit to SEO? Or are they redundant? i.e. thespacecollective.com/astronaut-moldavite-pendant (tags appear below the product name on the right)
On-Page Optimization | | moon-boots0 -
Product Attribute pages and Duplicate content
Hiya I have two queries is about a jewellery shop running on wordpress and woocommerce. 1. I am a little indecisive on how to index the product categories without creating duplicate pages which will get me into trouble. For example: All earrings are listed on the category page: chainsofgold.co.uk/buy/earrings/ We also have product attribute pages which lists all the subcategories for the earrings: chainsofgold.co.uk/earrings/creoles/
On-Page Optimization | | bongoheads
chainsofgold.co.uk/earrings/drop/
chainsofgold.co.uk/earrings/studs/ I have the category URL and the product attribute URLs set to be indexed on my sitemaps. Will this get me into trouble creating duplicate content with the main category page? Should I only have the main category indexed and "no-index, follow" all the product attribute pages? 2. I am also thinking about incorporating these product attribute URLS into my menu so when people hover over earrings they get shown the types of earrings they can buy. However, I have the woocommerce faceted navigation working on the category pages. So if someone is visiting the page chainsofgold.co.uk/buy/earrings/ The user can click on the left hand side, and select "drops". The URL they will get though is one which is not indexed: http://www.chainsofgold.co.uk/buy/earrings/?filter_earrings=123 Can I link to those product attribute pages without the risk of getting accused of creating duplicate content? Thank you for your help. Carolina0 -
How would you target alternative names for your product with the use of internal/landing pages?
Recently, there has been some new industry names that have emerged for the type of software we provide and we want to make sure that we rank for those terms (of course!). The 3 names combined are too long for a title tag and would look odd to incl all 3 in the homepage. Any suggestions (or examples) of how this could done without looking spammy? I also don't really know where to put this within our website. e.g. enterprise portal, enterprise information portal (EIP) or corporate portal Any suggestions would be most welcome
On-Page Optimization | | alexpeps0 -
Ecommerce Product Subcategory URL
Our website has 5 main categories displayed in tabs in the header. The main landing page of each of the 5 categories is a paginated page (3pages- set up with canonical tags to avoid duplicate content) with a side bar which splits the main category into many subcategories. Each of these subcategories essentially filter the main landing page into more defined categories customers find useful (price/colour) BUT once clicked enter into a separate landing page. We have worked hard to avoid any duplicate content issues between these sub-landing pages and the main landing page. This was done as we wanted each of the subpages to organically rank (thus we went with this method rather than filters). Hope we didn't do the wrong thing there? The question is should these sub-landing pages route straight from home to have the best chance to get individually ranked or routed through the main category bearing in mind we have 5 main categories each with many subcategories. i.e. domain.co.uk/subcategory or domain.co.uk/category/subcategory Thanks in advance for any advice given.
On-Page Optimization | | jannkuzel0 -
How to Define Best URL Structure for Product Pages?
I am working on my website to edit structure with help of Google's search engine optimization starter guide. There is really good instruction to define URL structure which help us to perform well over Google's organic search. I have resolved issues regarding category pages but, I have confusion to define best URL structure for product pages. My website's product page URL structure is as follow. http://www.vistastores.com/marketumbrellas-californiaumbrella-slpt758-f13-red.html http://www.vistastores.com/homefurniture-winsomewood-93630.html URL structure is constructed with following terms. 1. Root Category Name (Market Umbrellas or Home Furniture or ....) 2. Brand Name 3. Manufacturer Part Number I am not happy with this structure and also not performing well over Google's organic search. I am thinking to include product name or title tag in URL after root domain. But, it may create very long URL and create issues in organic search display. Does it really matter to perform well over Google's organic search? How can I define best URL structure for product pages?
On-Page Optimization | | CommercePundit0 -
Should we create separate product descriptions for our customers' web sites?
Still got my SEO learner plates on, but I'm trying to help a small e-commerce site which makes and sells baby products . They have upwards of 150 independent retailers also selling their products. Mindful of the fact that many of these retailers are copying the same product descriptions to use on their own web sites, I wondered if there was any value in creating separate sets of product descriptions, one for our web site and one for all their trade customers, in order to minimise the amount of duplicated content devaluing our site. In theory Google ought to know that ours is the original source of the content, but some testing has shown customers ranking higher for the same product descriptions. We have a separate area on the site for trade, which contains lots of media information they can use, and we could include a set of product descriptions in this area for trade customers to download, keeping a unique set of product descriptions for ourselves. We won't stop duplicate content entirely, I realise - but do you think it's worth the effort of trying to implement? Our web developer thinks it's a total waste of time and not worth bothering with for the miniscule benefit he thinks we'll gain. Grateful for any pointers.
On-Page Optimization | | Mandy_Cochrane0 -
Absolute vs relative urls
Hello, Should absolute or relative urls to be used for the internal links? I heard mixed opinions on that: One source claims that web crawlers prefer absolute urls as they are more understandable Other source points that there is no difference for web crawlers what urls are used and relative urls are shorter which reduces the size of a page. Which option is recommended? Many thanks Darius
On-Page Optimization | | LinenMe0 -
Change in Product Name
My site - http://www.guru99.com/quick-test-professional-qtp-tutorial.html Currently caters to an automation testing product from HP called Quick Test Professional popularly know and searched as QTP Recently HP changed the product name from QTP to HP Functional Test. Considering this , what do I do with exiting QTP pages and how do I optimize the site moving ahead...
On-Page Optimization | | krishrun0