Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How much to change to avoid duplicate content?
-
Working on a site for a dentist. They have a long list of services that they want us to flesh out with text. They provided a bullet list of services, we're trying to get 1 to 2 paragraphs of text for each.
Obviously, we're not going to write this off the top of our heads. We're pulling text from other sources and trying to rework.
The question is, how much rephrasing do we have to do to avoid a duplicate content penalty? Do we make sure there are changes per paragraph, sentence, or phrase?
Thanks!
Eric
-
Thanks, Thomas.
-
Very good, thanks Syed.
-
Perfect, Ryan. Rand touched on what I was really after with this video. We don't care if these couple of particular pages are indexed. We're trying to build a local search presence for this client, so we'll do that with the rest of the site. I was just worried that the rest of the site would be penalized if there was some dupe content on a page or two. His example of the children's hospital licensing content applied to our case.
-
If it doesn't pass copyscape.com then it won't get past the search engines. It's best to hire a content writer, or have the businesses write their own content. Either way, checking copyscape is always a good idea.
-
Check out this video: http://www.seomoz.org/blog/whiteboard-friday-dealing-with-duplicate-content
It will give you a much more thorough answer than just a percentage of uniqueness. But if you want that kind of answer I mostly hear guesses between 20% - 40% unique content.
-
Changes should be on deepest level - words/ phrases. Rephrasing alone is not enough if the words used are exactly same.
Also, to get most bang for SEO campaigns/ traffic, I'd try avoiding having content that is 're-written' from just 1 source. I would use many sources and sort of give a 'new take' on this newly merged comprehensive consolidated content piece. As I mentioned in another post, this huge content piece with a "new take" leads to your article being considered original and unique, and it also adds to likelihood of it attractive a lot more links than just a re-written piece would.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content and 404 errors
I apologize in advance, but I am an SEO novice and my understanding of code is very limited. Moz has issued a lot (several hundred) of duplicate content and 404 error flags on the ecommerce site my company takes care of. For the duplicate content, some of the pages it says are duplicates don't even seem similar to me. additionally, a lot of them are static pages we embed images of size charts that we use as popups on item pages. it says these issues are high priority but how bad is this? Is this just an issue because if a page has similar content the engine spider won't know which one to index? also, what is the best way to handle these urls bringing back 404 errors? I should probably have a developer look at these issues but I wanted to ask the extremely knowledgeable Moz community before I do 🙂
Technical SEO | | AliMac260 -
How does Google view duplicate photo content?
Now that we can search by image on Google and see every site that is using the same photo, I assume that Google is going to use this as a signal for ranking as well. Is that already happening? I ask because I have sold many photos over the years with first-use only rights, where I retain the copyright. So I have photos on my site that I own the copyright for that are on other sites (and were there first). I am not sure if I should make an effort to remove these photos from my site or if I can wait another couple years.
Technical SEO | | Lina5000 -
How to deal with duplicated content on product pages?
Hi, I have a webshop with products with different sizes and colours. For each item I have a different URL, with almost the same content (title tag, product descriptions, etc). In order to prevent duplicated content I'am wondering what is the best way to solve this problem, keeping in mind: -Impossible to create one page/URL for each product with filters on colour and size -Impossible to rewrite the product descriptions in order to be unique I'm considering the option to canonicolize the rest of de colours/size variations, but the disadvantage is that in case the product is not in stock it disappears from the website. Looking forward to your opinions and solutions. Jeroen
Technical SEO | | Digital-DMG0 -
Localized domains and duplicate content
Hey guys, In my company we are launching a new website and there's an issue it's been bothering me for a while. I'm sure you guys can help me out. I already have a website, let's say ABC.com I'm preparing a localized version of that website for the uk so we'll launch ABC.co.uk Basically the websites are going to be exactly the same with the difference of the homepage. They have a slightly different proposition. Using GeoIP I will redirect the UK traffic to ABC.co.uk and the rest of the traffic will still visit .com website. May google penalize this? The site itself it will be almost the same but the homepage. This may count as duplicate content even if I'm geo-targeting different regions so they will never overlap. Thanks in advance for you advice
Technical SEO | | fabrizzio0 -
Duplicate content problem from an index.php file
Hi One of my sites is flagging a duplicate content problem which is affecting the search rankings. The duplicate problem is caused by http://www.mydomain.com/index.php which has a page rank of 26 How can I sort the duplicate content problem, as the main page should just be http://www.mydomain.com which has a page rank of 42 and is the stronger page with stronger links etc Many Thanks
Technical SEO | | ocelot0 -
Duplicate content and http and https
Within my Moz crawl report, I have a ton of duplicate content caused by identical pages due to identical pages of http and https URL's. For example: http://www.bigcompany.com/accomodations https://www.bigcompany.com/accomodations The strange thing is that 99% of these URL's are not sensitive in nature and do not require any security features. No credit card information, booking, or carts. The web developer cannot explain where these extra URL's came from or provide any further information. Advice or suggestions are welcome! How do I solve this issue? THANKS MOZZERS
Technical SEO | | hawkvt10 -
Whats with the backslash in the url adding as duplicate content?
Is this a bug or something that needs to be addressed? If so, just use a redirect?
Technical SEO | | Boogily0 -
CGI Parameters: should we worry about duplicate content?
Hi, My question is directed to CGI Parameters. I was able to dig up a bit of content on this but I want to make sure I understand the concept of CGI parameters and how they can affect indexing pages. Here are two pages: No CGI parameter appended to end of the URL: http://www.nytimes.com/2011/04/13/world/asia/13japan.html CGI parameter appended to the end of the URL: http://www.nytimes.com/2011/04/13/world/asia/13japan.html?pagewanted=2&ref=homepage&src=mv Questions: Can we safely say that CGI parameters = URL parameters that append to the end of a URL? Or are they different? And given that you have rel canonical implemented correctly on your pages, search engines will move ahead and index only the URL that is specified in that tag? Thanks in advance for giving your insights. Look forward to your response. Best regards, Jackson
Technical SEO | | jackson_lo0