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  4. How much to change to avoid duplicate content?

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How much to change to avoid duplicate content?

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  • ericmccarty
    ericmccarty last edited by Mar 20, 2012, 3:08 PM

    Working on a site for a dentist.  They have a long list of services that they want us to flesh out with text.  They provided a bullet list of services, we're trying to get 1 to 2 paragraphs of text for each.

    Obviously, we're not going to write this off the top of our heads.  We're pulling text from other sources and trying to rework.

    The question is, how much rephrasing do we have to do to avoid a duplicate content penalty?  Do we make sure there are changes per paragraph, sentence, or phrase?

    Thanks!

    Eric

    1 Reply Last reply Reply Quote 0
    • ericmccarty
      ericmccarty @Thos003 last edited by Mar 20, 2012, 4:58 PM Mar 20, 2012, 4:58 PM

      Thanks, Thomas.

      1 Reply Last reply Reply Quote 0
      • ericmccarty
        ericmccarty @Syed1 last edited by Mar 20, 2012, 4:57 PM Mar 20, 2012, 4:57 PM

        Very good, thanks Syed.

        1 Reply Last reply Reply Quote 0
        • ericmccarty
          ericmccarty @AdoptionHelp last edited by Mar 20, 2012, 4:57 PM Mar 20, 2012, 4:57 PM

          Perfect, Ryan. Rand touched on what I was really after with this video.  We don't care if these couple of particular pages are indexed.  We're trying to build a local search presence for this client, so we'll do that with the rest of the site.  I was just worried that the rest of the site would be penalized if there was some dupe content on a page or two.  His example of the children's hospital licensing content applied to our case.

          1 Reply Last reply Reply Quote 0
          • Thos003
            Thos003 last edited by Mar 20, 2012, 4:36 PM Mar 20, 2012, 4:36 PM

            If it doesn't pass copyscape.com then it won't get past the search engines. It's best to hire a content writer, or have the businesses write their own content. Either way, checking copyscape is always a good idea.

            ericmccarty 1 Reply Last reply Mar 20, 2012, 4:58 PM Reply Quote 1
            • AdoptionHelp
              AdoptionHelp last edited by Mar 20, 2012, 7:59 PM Mar 20, 2012, 3:47 PM

              Check out this video: http://www.seomoz.org/blog/whiteboard-friday-dealing-with-duplicate-content

              It will give you a much more thorough answer than just a percentage of uniqueness. But if you want that kind of answer I mostly hear guesses between 20% - 40% unique content.

              ericmccarty 1 Reply Last reply Mar 20, 2012, 4:57 PM Reply Quote 2
              • Syed1
                Syed1 last edited by Mar 20, 2012, 3:41 PM Mar 20, 2012, 3:41 PM

                Changes should be on deepest level - words/ phrases. Rephrasing alone is not enough if the words used are exactly same.

                Also, to get most bang for SEO campaigns/ traffic, I'd try avoiding having content that is 're-written' from just 1 source. I would use many sources and sort of give a 'new take' on this newly merged comprehensive consolidated content piece.  As I mentioned in another post, this huge content piece with a "new take" leads to your article being considered original and unique, and it also adds to likelihood of it attractive a lot more links than just a re-written piece would.

                ericmccarty 1 Reply Last reply Mar 20, 2012, 4:57 PM Reply Quote 1
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