Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How much to change to avoid duplicate content?
-
Working on a site for a dentist. They have a long list of services that they want us to flesh out with text. They provided a bullet list of services, we're trying to get 1 to 2 paragraphs of text for each.
Obviously, we're not going to write this off the top of our heads. We're pulling text from other sources and trying to rework.
The question is, how much rephrasing do we have to do to avoid a duplicate content penalty? Do we make sure there are changes per paragraph, sentence, or phrase?
Thanks!
Eric
-
Thanks, Thomas.
-
Very good, thanks Syed.
-
Perfect, Ryan. Rand touched on what I was really after with this video. We don't care if these couple of particular pages are indexed. We're trying to build a local search presence for this client, so we'll do that with the rest of the site. I was just worried that the rest of the site would be penalized if there was some dupe content on a page or two. His example of the children's hospital licensing content applied to our case.
-
If it doesn't pass copyscape.com then it won't get past the search engines. It's best to hire a content writer, or have the businesses write their own content. Either way, checking copyscape is always a good idea.
-
Check out this video: http://www.seomoz.org/blog/whiteboard-friday-dealing-with-duplicate-content
It will give you a much more thorough answer than just a percentage of uniqueness. But if you want that kind of answer I mostly hear guesses between 20% - 40% unique content.
-
Changes should be on deepest level - words/ phrases. Rephrasing alone is not enough if the words used are exactly same.
Also, to get most bang for SEO campaigns/ traffic, I'd try avoiding having content that is 're-written' from just 1 source. I would use many sources and sort of give a 'new take' on this newly merged comprehensive consolidated content piece. As I mentioned in another post, this huge content piece with a "new take" leads to your article being considered original and unique, and it also adds to likelihood of it attractive a lot more links than just a re-written piece would.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recurring events and duplicate content
Does anyone have tips on how to work in an event system to avoid duplicate content in regards to recurring events? How do I best utilize on-page optimization?
Technical SEO | Apr 18, 2018, 8:21 AM | megan.helmer0 -
Duplicate content and 404 errors
I apologize in advance, but I am an SEO novice and my understanding of code is very limited. Moz has issued a lot (several hundred) of duplicate content and 404 error flags on the ecommerce site my company takes care of. For the duplicate content, some of the pages it says are duplicates don't even seem similar to me. additionally, a lot of them are static pages we embed images of size charts that we use as popups on item pages. it says these issues are high priority but how bad is this? Is this just an issue because if a page has similar content the engine spider won't know which one to index? also, what is the best way to handle these urls bringing back 404 errors? I should probably have a developer look at these issues but I wanted to ask the extremely knowledgeable Moz community before I do 🙂
Technical SEO | Sep 20, 2016, 1:37 PM | AliMac260 -
Duplicate content through product variants
Hi, Before you shout at me for not searching - I did and there are indeed lots of threads and articles on this problem. I therefore realise that this problem is not exactly new or unique. The situation: I am dealing with a website that has 1 to N (n being between 1 and 6 so far) variants of a product. There are no dropdown for variants. This is not technically possible short of a complete redesign which is not on the table right now. The product variants are also not linked to each other but share about 99% of content (obvious problem here). In the "search all" they show up individually. Each product-variant is a different page, unconnected in backend as well as frontend. The system is quite limited in what can be added and entered - I may have some opportunity to influence on smaller things such as enabling canonicals. In my opinion, the optimal choice would be to retain one page for each product, the base variant, and then add dropdowns to select extras/other variants. As that is not possible, I feel that the best solution is to canonicalise all versions to one version (either base variant or best-selling product?) and to offer customers a list at each product giving him a direct path to the other variants of the product. I'd be thankful for opinions, advice or showing completely new approaches I have not even thought of! Kind Regards, Nico
Technical SEO | Oct 12, 2015, 6:47 AM | netzkern_AG0 -
How does Google view duplicate photo content?
Now that we can search by image on Google and see every site that is using the same photo, I assume that Google is going to use this as a signal for ranking as well. Is that already happening? I ask because I have sold many photos over the years with first-use only rights, where I retain the copyright. So I have photos on my site that I own the copyright for that are on other sites (and were there first). I am not sure if I should make an effort to remove these photos from my site or if I can wait another couple years.
Technical SEO | Jun 5, 2015, 9:20 AM | Lina5000 -
Duplicate Content Issue WWW and Non WWW
One of my sites got hit with duplicate content a while ago because Google seemed to be considering hhtp, https, www, and non ww versions of the site all different sites. We thought we fixed it, but for some reason https://www and just https:// are giving us duplicate content again. I can't seem to figure out why it keeps doing this. The url is https://bandsonabudget.com if any of you want to see if you can figure out why I am still having this issue.
Technical SEO | Feb 5, 2015, 7:50 PM | Michael4g1 -
Duplicate Content and URL Capitalization
I have multiple URLs that SEOMoz is reporting as duplicate content. The reason is that there are characters in the URL that may, or may not, be capitalized depending on user input. A couple examples are: www.househitz.com/Pennsylvania/Houses-for-sale www.househitz.com/Pennsylvania/houses-for-sale www.househitz.com/Pennsylvania/Houses-for-rent www.househitz.com/Pennsylvania/houses-for-rent There are currently thousands of instances of this on the site. Is this something I should spend effort to try and resolve (may not be minor effort), or should I just ignore it and move on?
Technical SEO | Jul 9, 2012, 6:01 AM | Jom0 -
Squarespace Duplicate Content Issues
My site is built through squarespace and when I ran the campaign in SEOmoz...its come up with all these errors saying duplicate content and duplicate page title for my blog portion. I've heard that canonical tags help with this but with squarespace its hard to add code to page level...only site wide is possible. Was curious if there's someone experienced in squarespace and SEO out there that can give some suggestions on how to resolve this problem? thanks
Technical SEO | Jul 16, 2017, 4:17 AM | cmjolley0 -
Mod Rewrite / .htaccess avoid duplicate content
I have been searching and testing for hours but cannot find a solution. I am able to get a URL to display with out the file exntension. i.e domain.com/file instead of domain.com/file.php The problem is both versions of the URL above work, therefore a duplicate content issue. How can I force the URL with the file extension not to resolve and give a 404 error? Or just redirect to the non extension URL? IF it helps here is my code. Options +FollowSymLinks
Technical SEO | Mar 29, 2012, 6:06 PM | MiamiWebCompany
RewriteEngine On RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteCond %{REQUEST_FILENAME}.php -f
RewriteRule ^(.+)$ $1.php [L,QSA]0