What are Branded Keywords
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I see in the matrix the term branded keywords. What what is a branded keyword?
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Non-branded: flannel lined jeans
Branded: Carhartt flannel lined jeans
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Sometimes it's helpful to segment branded vs non-branded. I sell model warships that shoot and sink each other (a fairly small niche), and my company name is Strike Models (and was formerly a company called Swampworks).
If someone comes to me by searching Strike Models or Swampworks, they already know about me, and just want to find my site. I also rank high for these terms since it is my brand. If they search model battleships, then I have more of a feeling of accomplishment -- I've got a ton more competitors out there for that term, and here is someone who hasn't heard of my before that is a new potential customer.
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Interesting, so for one of my sites it is KING of HUD, so people would have to start searching for me
KING of HUD
KINGofHUD
etc
Not sure why they would do that, but I guess that would be a huge positive sign of successful branding. It is funny we have been told forever now branding is dead it is all about SEO.
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If your company is Acme Inc. any branded keyword is considered variations of your company name:
Acme
Acme Inc
Amce Inc
etc.
You figure out what regex works in google analytics or whatever analytics platform you have so you can filter these into groupings of branded and non branded when looking at traffic reports.
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