Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Blogs are best when hosted on domain, subdomain, or...?
-
I’ve heard the it is a best practice to host your blog within your site. I’ve also heard it’s best to put it on a subdomain. What do you believe is the best home for your blog and why?
-
Andrew while I agree with what you say, is there not a greater risk if your blog is hacked and then a hacker may gain access to the server where as on a sub-domain the blog can be on a different server?
-
Just because you have WordPress running your blog, doesn't mean WordPress has access to edit the files of the main eCommerce site. You can install a standalone WordPress blog in examples.com/blog and have regular HTML files serving example.com
You can also takes steps to secure your WordPress installation on top of this.
-
Agree that blogs are best in a sub folder BUT if you have an ecommerce site it is best practice to have your blog on a subdomain
This is purely for security reasons, if your wordpress blog gets hacked, the hackers will not gain access to your eCommerce site as it is on a different server
-
Rand agrees with this approach too - just check out http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites/
"Starting a blog? I almost always recommend yoursite.com/blog over blog.yoursite.com. Want to launch a new section of content? Use yoursite.com/newstuff rather than newstuff.yoursite.com."
There's also this: http://www.hyperarts.com/blog/blog-hosting-external-subdomain-subdirectory-best-seo/ which may help as well.
-
Thanks for the expanded explanation! Onward and upward then...
-
Subdomains are a dangerous choice unless you know exactly how to deal with them from a high level SEO perspective because it's too easy to miss all sorts of issues.
Just one example (and it goes way beyond "losing a very very small amount of link juice):
Even though you get the SEO value at the root domain level even in a subdomain scenario, since you use www for the main site, that itself is considered a subdomain. So the main site (the www subdomain) still doesn't get all the strength value from new content, inbound links, and social mentions for the blog subdomain.
Even then, if you were to switch to domain.com (and redirect all www.domain.com to that), the most value/strength/trust signal value comes from self-contained.
There ARE exceptions to this under very specific and narrow circumstances. For example, if you have an eCommerce site, and your blog is not focused on your products, but instead, is more informational in nature revolving around other topics (such as the manufacturing process in your industry, or how consumers use products (not just yours), etc.), having the blog on the main domain tree could potentially dilute the ecommerce value of the main site.
Again though, the need to get it "right" is just not worth the effort of splitting them out in most situations.
<colgroup><col width="605"></colgroup>
| http://uhealthsystem.com/doctors | -
Thanks for the quick reply...I have the book - and it certainly is meaty
!I have been going about the way you describe (www.domain.com/blog) just wanted to get some re-affirmation after hearing from (what I think) is a reputable source that subdomain is better.
Everyone on board with this approach or does anyone have a strong argument against?
-
Technically, you're loosing a very very small amount of link juice by hosting it on a subdomain. The optimal configuration is www.domain.com/blog.
Source - SEO Secrets (great book by the way)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdomain or subfolder?
Hello, We are working on a new site. The idea of the site is to have an ecommerce shop, but the homepage will be a content page, basically a blog page.
Technical SEO | Mar 22, 2019, 7:00 PM | pinder325
My developer wants to have the blog (home) page on a subdomain, so blog.example.com, because it will be easier to make a nice content page this way, and the the rest of the site will just be on the root domain (example.com). I'm just worried that this will be bad for our SEO efforts. I've always thought it was better to use a sub folder rather than a subdomain. If we get links to the content on the subdomain, will the link juice flow to the shop, on the root domain? What are your thoughts?0 -
Old domain to new domain
Hi, A website on server A is no longer required. The owner has redirected some URLS of this website (via plugin) to his new website on server B -but not all URLS. So when I use COMMAND site:website A , I see a mixture of redirected URLS and not redirected URLS.Therefore two websites are still being indexed in some form and causing duplication. However, weirdly when I crawl with Screaming Frog I only see one URL which is 301 redirected to the new website. I would have thought I'd see lots of URLs which hadn't been redirected. How come it is different to using the site:command? Anyway, how do I move to the new website completely without the old one being indexed anymore. I thought I knew this but have read so many blogs I've confused myself! Should I: Redirect all URLS via the HTACESS file on old website on server A? There are lots of pages indexed so a lot of URLs. What if I miss some? or Point the old domain via DNS to server B and do the redirects in website B HTaccess file? This seems more sensible but does this method still retain the website rankings? Thanks for any help
Technical SEO | Feb 5, 2017, 10:35 AM | AL123al0 -
Are .clinic domains effective?
We acquired a .clinic domain for a client, they are right now running under a .ca and I was just wondering if there were any cons to making the switch. On the flip side are there any pros? I've tried to search for the answer but couldn't seem to come across anything, thank you if you have any knowledge or could point me to a resource.
Technical SEO | Nov 6, 2014, 12:22 AM | webignite0 -
Does an subdomain hosted offsite provide SEO value
We have a job board hosted through an applicant processing system which we've setup as a subdomain (jobs.ourcompany.com), most of the assets are hosted on our primary domain (ourcompany.com). My question is does having it hosted offsite provide any value? Do we get credit for that content being shared and distributed on the web or does the applicant processing system? As I see it the options are (correct me if I'm wrong): Host the job listings on our primary domain (ourcompany.com/jobs) and have it point to the application on the subdomain. Advertise the job listings pointing to the primary domain on the paid sites. The free job listing sites will automatically point to the sub-domain because the applicant processing system automatically submits them. Host the job listings entirely on the sub-domain applicant tracking system and link to it from our primary site navigation. Advertise the job listings to the sub-domain so that both free and paid point to the same place. Obviously the second one would be much easier just not sure on the technical side of our website getting credit by search engines as the one who has produced the content.
Technical SEO | Mar 5, 2014, 6:11 PM | r1200gsa0 -
Host sitemaps on S3?
Hey guys, I run a dynamic web service and I will start building static sitemaps for it pretty soon. The fact that my app lives in a multitude of servers doesn't make it easy to distribute frequently updated static files throughout the servers. My idea was to host the files in AWS S3 and point my robots.txt sitemap directive there. I'll use a sitemap index so, every other sitemap will be hosted on S3 as well. I could dynamically mirror the content from the files in S3 through my app, but that would be a little more resource intensive than just serving the static files from a common place. Any ideas? Thanks!
Technical SEO | Dec 5, 2012, 7:15 PM | tanlup0 -
Domains
My questions is what to do with old domains we own from a past business. Is it advantages to direct them to the new domain/company or is that going to cause a problem for the new company. They are not in the same industry.
Technical SEO | Jun 17, 2012, 12:31 AM | KeylimeSocial0 -
Checkout on different domain
Is it a bad SEO move to have a your checkout process on a separate domain instead of the main domain for a ecommerce site. There is no real content on the checkout pages and they are completely new pages that are not indexed in the search engines. Do to the backend architecture it is impossibe for us to have them on the same domain. An example is this page: http://www.printingforless.com/2/Brochure-Printing.html One option we've discussed to not pass page rank on to the checkout domain by iFraming all of the links to the checkout domain. We could also move the checkout process to a subdomain instead of a new domain. Please ignore the concerns with visitors security and conversion rate. Thanks!
Technical SEO | Jan 31, 2012, 12:30 AM | PrintingForLess.com0 -
Multiple Domains, Same IP address, redirecting to preferred domain (301) -site is still indexed under wrong domains
Due to acquisitions over time and the merging of many microsites into one major site, we currently have 20+ TLD's pointing to the same IP address as our "preferred domain:" for our consolidated website http://goo.gl/gH33w. They are all set up as 301 redirects on apache - including both the www and non www versions. When we launched this consolidated website, (April 2010) we accidentally left the settings of our site open to accept any of our domains on the same IP. This was later fixed but unfortunately Google indexed our site under multiple of these URL's (ignoring the redirects) using the same content from our main website but swapping out the domain. We added some additional redirects on apache to redirect these individual pages pages indexed under the wrong domain to the same page under our main domain http://goo.gl/gH33w. This seemed to help resolve the issue and moved hundreds of pages off the index. However, in December of 2010 we made significant changes in our external dns for our ip addresses and now since December, we see pages indexed under these redirecting domains on the rise again. If you do a search query of : site:laboratoryid.com you will see a few hundred examples of pages indexed under the wrong domain. When you click on the link, it does redirect to the same page but under the preferred domain. So the redirect is working and has been confirmed as 301. But for some reason Google continues to crawl our site and index under this incorrect domains. Why is this? Is there a setting we are missing? These domain level and page level redirects should be decreasing the pages being indexed under the wrong domain but it appears it is doing the reverse. All of these old domains currently point to our production IP address where are preferred domain is also pointing. Could this be the issue? None of the pages indexed today are from the old version of these sites. They only seem to be the new content from the new site but not under the preferred domain. Any insight would be much appreciated because we have tried many things without success to get this resolved.
Technical SEO | Jun 2, 2011, 3:45 PM | sboelter0