Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. How much will changing IP addresses impact SEO?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How much will changing IP addresses impact SEO?

    Technical SEO
    7
    8
    27242
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ufmedia
      ufmedia last edited by

      So my company is upgrading its Internet bandwidth.  However, apparently the vendor has said that part of the upgrade will involve changing our IP address.  I've found two links that indicate some care needs to be taken to make sure our SEO isn't harmed:

      http://followmattcutts.com/2011/07/21/protect-your-seo-when-changing-ip-address-and-server/

      http://www.v7n.com/forums/google-forum/275513-changing-ip-affect-seo.html

      Assuming we don't use an IP address that has been blacklisted by Google for spamming or other black hat tactics, how problematic is it?

      (Note: The site hasn't really been aggressively optimized yet - I started with the company less than two weeks ago, and just barely got FTP and CMS access yesterday - so honestly I'm not too worried about really messing up the site's optimization, since there isn't a lot to really break.)

      1 Reply Last reply Reply Quote 0
      • UniFirst
        UniFirst Subscriber @ufmedia last edited by

        TTL is Time To Live (set in seconds), and is the interval that your computer will refresh its DNS information.

        Usually it's set for 12 or 24 hours. So the day before an IP change, set your TTL to 5 minutes. That way, when you do change your IP, it should only take 5 minutes for the DNS change to propagate. Once it propagates, change it back to its original value.

        1 Reply Last reply Reply Quote 0
        • emerald
          emerald last edited by

          I am also looking at moving server - How do we check if the ip/dns server we're moving to was blacklisted in the past or not?

          1 Reply Last reply Reply Quote 0
          • ufmedia
            ufmedia @Highland last edited by

            TTL = ???  (Sorry so ignorant...)

            UniFirst 1 Reply Last reply Reply Quote 0
            • Cyrus-Shepard
              Cyrus-Shepard last edited by

              There's little or no evidence that changing the IP by itself will effect on your rankings or traffic, unless you move to a really slow server or a blacklisted neighborhood - but it doesn't seem like something you need to worry about.

              Hopefully the speed improvements will be a big boost to your visitors, which may indirectly effect your SEO in a positive way!

              1 Reply Last reply Reply Quote 1
              • KevinBudzynski
                KevinBudzynski last edited by

                Will not matter much especially if it is only done only once in awhile.

                1 Reply Last reply Reply Quote 0
                • Highland
                  Highland last edited by

                  Except for geolocation purposes, your IP has no real effect on your SEO. The only thing I would suggest is making your TTL on your DNS records very low about a day before you move so when you do move you minimize the chance that you're hitting the old IP.

                  ufmedia 1 Reply Last reply Reply Quote 1
                  • SEOLocal92
                    SEOLocal92 last edited by

                    I was looking at this 2 URL'S you post here and did some research on my own few months ago and i don't really think that will make any different , you need to make sure this dns server you put it on not flagged by Google.

                    not much but hope that help you 🙂

                    Mike

                    1 Reply Last reply Reply Quote 0
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • SimpleSearch

                      Barba Plugin and SEO

                      Hello, community! My client wants to use the barba.js plugin for their new site. What are the implications for SEO?

                      Technical SEO | | SimpleSearch
                      0
                    • Jason-Reid

                      How does changing sitemaps affect SEO

                      Hi all, I have a question regarding changing the size of my sitemaps. Currently I generate sitemaps in batches of 50k. A situation has come up where I need to change that size to 15k in order to be crawled by one of our licensed services. I haven't been able to find any documentation on whether or not changing the size of my sitemaps(but not the pages included in them) will affect my rankings negatively or my SEO efforts in general. If anyone has any insights or has experienced this with their site please let me know!

                      Technical SEO | | Jason-Reid
                      0
                    • KatherineWatierOng

                      How do I "undo" or remove a Google Search Console change of address?

                      I have a client that set a change of address in Google Search Console where they informed Google that their preferred domain was a subdomain, and now they want Google to also consider their base domain (without the change of address). How do I get the change of address in Google search console removed?

                      Technical SEO | | KatherineWatierOng
                      0
                    • inhouseninja

                      Will Adding Publish Date at end of Page Title for Blog posts Hurt SEO?

                      I'd like to be able to easily track blog posts by month but in Google reports when you set a date range obviously older blog post still appear and with amount of blog posts we generate without seeing the date in the title it's not obvious what was published and when it was published. For example if a Blog Title was "/dangers-of-sharing-KM-knowledge-01-11-15 would it hurt SEO? The reason is I'd like to have a quick way to know how new posts do each month compared to older content

                      Technical SEO | | inhouseninja
                      0
                    • viventuraSEO

                      SEO-impact of mouseover text on header pictures

                      Hi, what do you reckon of taking away the mouseover effect on the header pictures seen on www.viventura.de/reisen/peru?
                      We are thinking of eliminating the mouseover text to make User Experience even better but are worrying that our ranking might go down when doing so. Any experiences, any help is highly appreciated!
                      Thanks, Benno

                      Technical SEO | | viventuraSEO
                      0
                    • Morris77

                      International Seo - Canada

                      Our organization is currently only operating in the USA but will soon be entering the Canadian market. We did a lot of research and decided that for our needs it would be best to use  a subfolder for Canada. Initially we will be targeting the english speaking community but eventually we will want to expand to the french speaking Canadians as well. The question is - is there a preferred version in setting up the subfolders: www.website.org/ca/ -- default will be english www.website.org/ca/fr/ - french www.website.org/en-ca/ - english www.website.org/fr-ca/ - french www.website.org/ca/en/ -english www.website.org/ca/fr/ - french Thanks

                      Technical SEO | | Morris77
                      0
                    • Cornucopia

                      What's the SEO impact of url suffixes?

                      Is there an advantage/disadvantage to adding an .html suffix to urls in a CMS like WordPress. Plugins exist to do it, but it seems better for the user to leave it off. What do search engines prefer?

                      Technical SEO | | Cornucopia
                      0
                    • DarwinChinaSEO

                      Why google index my IP URL

                      hi guys, a question please. if site:112.65.247.14 , you can see google index our website IP address, this could duplicate with our darwinmarketing.com content pages. i am not quite sure why google index my IP pages while index domain pages, i understand this could because of backlink, internal link and etc, but i don't see obvious issues there, also i have submit request to google team to remove ip address index, but seems no luck. Please do you have any other suggestion on this? i was trying to do change of address setting in Google Webmaster Tools, but didn't allow as it said "Restricted to root level domains only", any ideas? Thank you! boson

                      Technical SEO | | DarwinChinaSEO
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.